Marketing thinks the leads are good.  Sales thinks they stink unless the prospects are ready to buy now.

Sound familiar? LeadMaster has the answer. Don’t give the Sales team leads, until those leads are ‘sales ready’. Sales people don’t want to ‘waste’ their time talking with prospects who aren’t ready to buy. They want to do quotes and configurations, presentations and contract negotiations. They don’t make money by nurturing customers through long term sales cycles.  They make money by closing sales now.

This diagram illustrates how LeadMaster can be the ‘glue’ between sales and marketing. LeadMaster can nurture leads until they’re ready to buy. You’ve spent good money on lead generation, don’t let those leads go to waste. Don’t let those leads get marked as dead, just because they’re going to buy next quarter or next year. Those leads are going to buy from someone, at some point, in the future. They’ve already expressed a need. It might as well be your product or service that fulfills that need.

This entry was posted on February 17, 2010 at 10:44 am and is filed under General Info, LeadMaster Solutions. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site.