Lead Tracking, Sales Lead Management, CRM, SFA & Call Center Solutions

Workflow automation is one of the great built-in features of LeadMaster – no plug-ins, no add-ons, no additional fees.  Since the workflow automation was introduced there have been many enchancements to the workflow automation tools (LeadMaster announces easy-to-use wizard interface for automation).

Here’s another set of enhancments that is available to all users.

Each workflow process now includes a designation of what the workflow process applies to: New records, Existing records or New and existing records.

This window shows the list of Workflow Processes and the Order of Evaluation

You have the choice of applying workflow to 1) new records 2) existing records or 3) both new & existing records.

Options include: 1) New Records, 2) Existing Records or 3) Both new & existing Records

There is a new workflow action – Add to Lead Nurturing Track.  When a record is added to a lead nurturing track, either the primary contact or all contacts in the record can be added to the lead nurturing track.

Workflow action - Add to a Lead Nurturing Track

Here’s an example of how you might use this.  Suppose that you have a registration page for a webinar.

• Your first workflow action will be to immediately send the registrant an email confirming their registration and providing details of the webinar.
• Your second workflow action might be to assign the record to the appropriate sales rep.
• Your third workflow action would be to add a callback for the day after they register.
• Your fourth workflow would be to add them to a lead nurturing track.

This entry was posted on March 3, 2010 at 2:05 pm and is filed under General Info, LeadMaster Solutions, What's New at LeadMaster. You can subscribe via RSS 2.0 feed to this post's comments.

Tags: Email Lead Nurturing, Email Marketing, lead management software, Lead Nurturing, sales lead management, sales lead management software