E-Marketing Bounce Management Best Practice
LeadMaster’s email marketing feature allows you to easily send email to your contacts. This is great for newsletters, lead nurturing, product announcements, updates etc. However, you need to make sure you aren’t sending email to an address that has already bounced.
Bounce management is a lead management best practice. There are two very good reasons to manage your bounced emails.
1) Mail servers may block all mail from you if you repeatedly send mail to a bad address on their domain.
2) For response tracking, you need to subtract out the bounces for an accurate report.
LeadMaster helps you manage your bounced emails. Bounce Management is built-in to the email marketing component of LeadMaster CRM. That means you can manage bounces anytime you send emails from LeadMaster.
To access the Bounce Manager click on Administration in the top navigation bar, then click on ‘Bounced Email Addresses’.
- Bounce Management Menu in Administration
This menu takes you to the Bounced Email Addresses page lists all bounced email addresses captured from bounced email messages sent from the workgroup. Each record in the list contains the following:
- Name of the contact associated with the email address
- Email address
- Soft bounces – the number of soft bounces for this email address
- Last soft bounce date – date of the last soft bounce
- Hard bounces – the number of hard bounces for this email address
- Last hard bounce date – date of the last hard bounce
- Send Email Enabled – attribute of the contact that indicates if the email address has been marked as bad
- Disable / Enable – link to mark the email address as bad / good
- Delete – link to delete the record of bounces for this email address
Here’s a step-by-step guide to help you manage your hard bounces.
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Bounced Email Manager - Hard & Soft Bounces
- A hard bounce means the email address is invalid. You should immediately mark all of those emails as bad. Here’s how.
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Bounced Email Manager - Select the number of rows
- Select the number of rows that most closely matches the number of hard bounces.
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Bounced Email Manager - Select the Page & Disable the Email Address
- Click the ‘Select Page’ menu, for the remaining few email that were either included or excluded you can use the check box on the left to either select or deselect. Then click ‘ Disable Email Addresses’. This will prevent LeadMaster from sending email to these email addresses again.
- Now you need to remove these records from the Bounce Manager after you’v disabled the email address.
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Bounced Email Manager - Remove bounce records
- Click ‘Select Page’ and either select or deselect the additional records that you wish to include or exclude. Then click ‘Delete Bounce Records’.
- Continue disabling and deleting until you have no more ‘Hard Bounces’.
- A soft bounce means that the email could not be delivered but the email address was valid. There are several potential reasons for a soft bounce – the email box was full, the email server was offline, there were network problems etc.
Tags: Bounce Management, E-Marketing, Email Marketing
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November 8, 2010 at 7:21 pm
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February 16, 2011 at 9:15 am
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