Lead Tracking, Sales Lead Management, CRM, SFA & Call Center Solutions

Whenever you send email from LeadMaster it records in the system whether or not that email was delivered.  If it wasn’t delivered it is marked as ‘bounced’.  There are two types of bounced emails – soft & hard.  A soft bounce means the email address is valid but for some reason (mailbox full, mail server down etc) this particular email couldn’t be delivered.  A hard bounce means the email address is invalid.

As a best practice you should always disable email addresses that have a hard bounce before launching another e-marketing campaign.  With soft bounces there is some flexibility in the number of bounces before disabling those email addresses.

With this new feature LeadMaster makes it easy to sort your soft bounces bringing those with the most bounces to the top so that you can easily disable those emails.

Bounce Manager Sorts Soft Bounces

Here are some previous posts on E-Marketing best practices and why it’s a good idea to manage your bounces.

This entry was posted on March 25, 2011 at 3:17 pm and is filed under LeadMaster Solutions, What's New at LeadMaster. You can subscribe via RSS 2.0 feed to this post's comments.

Tags: E-Marketing, email campaign, Email Marketing, emarketing, lead management, Lead Nurturing, lead tracking