The distinction between Email Marketing, Lead Nurturing and Marketing Automation can be confusing because they all use email as their delivery mechanism.
Archive for January 2012
What’s the difference between Email Marketing, Lead Nurturing and Marketing Automation?
January 27, 2012LeadMaster’s Lead Management / Marketing Automation / CRM Solution Included in Tech Data’s StreamOne™ Solutions Store
January 23, 2012“Simplicity, integration and customization are critical success factors for any cloud computing solution.” Russ King, Founder & CEO of LeadMaster
Email Marketing – Getting your emails to show up correctly in all email clients
January 20, 2012To get your email to show correctly in most email clients use Tables instead of HTML
tags. Some email clients, like Outlook, strip styles, positioning, background images, padding etc.
New Feature – Custom Form Labels Act as Links
January 18, 2012When creating a label on a LeadMaster custom form you can now use HTML to make the label a link.
New Feature – Merge Contact Fields in the ‘Event Name’ when Creating a Callback in Lead Nurturing
January 18, 2012When you are creating a call back as part of a Lead Nurturing track in LeadMaster you can insert merge fields in the Event Name (for example – Meeting with [FirstName] from [Company])
New Feature – Email Bounce Manager now in E-Marketing
January 18, 2012Because bounce management is an important part of successful e-marketing the bounce manager has been added to the E-Marketing section of LeadMaster.
Managing Marketing Campaigns and Measuring ROI with LeadMaster
January 6, 2012LeadMaster makes it easy to track the results of your marketing campaigns and measure your return on investment (ROI) for the money you spend on marketing programs.
Help your company grow with the Startup America Partnership
January 5, 2012We partnered with Startup America to help American companies grow. If your company meets the following qualifications you are eligible.
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