Marketing automation is all about automating the process of informing prospects about what you have to offer and getting them closer to a purchase decision before handing the lead over to the sales team. For example, here’s one way LeadMaster does that. LeadMaster has built in E-Marketing and Lead Nurturing functionality so you can easily send emails to prospects over an extended period of time. Set it up once and forget about it.
Archive for February 2012
Do you need marketing automation?
February 23, 2012How can you tell when someone hasn’t opened an email in LeadMaster
February 22, 2012How do you track emails that haven’t been opened? It requires a couple of straightforward steps.
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