Lead Tracking, Sales Lead Management, CRM, SFA & Call Center Solutions

New Feature – Turn website visitors into actionable leads with LeadXtreme by LeadMaster

leadmaster — Wed, 08 Sep 2010 20:53:24 +0000

How do you know who is visiting your website if they don’t fill out a form/landing page? In today’s fast paced business you can’t afford to let website visitor details escape you.

With LeadMaster’s LeadXtreme solution you are able to capture website visitor information directly in your LeadMaster Lead Management system.

Click here for the full size video.

Now with Xtreme your website visitors can scroll across the screen on the LeadMaster ticker tape. When you see a lead you’d like to know more about just click on the ticker tape and you’ll be taken directly to that record. We like to think of it as Caller ID for your website, turning website visitors into actionable leads.

Even when your website visitors don’t fill out a form, you’ll be able to see their

Company Name

the City & State they’re located in

the Date / Time they visited the website

what site they were referred from

if referred by a search engine you’ll see the Keywords

the IP address they came from

You’ll also be able to put them on a ‘watch list’. That’s a feature where you can create customized lists to alert you to certain visitors – You may want to track customers, competitors or perhaps a big account that you’re trying to land.

Forget cold calling! These companies are looking for your solution.

Xtreme is integrated with LeadMaster so return visitors don’t create a new record but simply update the existing record.

Each record is based upon company and city they are coming from – so if the same company comes to your website but from a different city a new record will be created for that visitor. Now you’ll know the companies that are visiting your site in real-time.

And to help you find the right person at this company LeadMaster has weblinks to a variety of contact information sources – like Jigsaw and LinkedIn. You can also customize these weblinks so if you have a subscription to a contact database – you can use that to find the appropriate contact.

Lead Xtreme also includes real time Reporting & Web Analytics. You can see examples on the LeadXtreme Reports Tour on our website.

Sure online advertising has done a good job of driving potential customers to your website, but less than 2% of those visitors provide their contact information – so how do you contact visitors if they aren’t filling out one of your online forms? The answer is LeadMaster LeadXtreme. Xtreme provides detailed information about companies that visit your website, even when they don’t identify themselves. So you can convert that information into actionable leads. And the best news – it happens in real time.

Start generating news leads from your web traffic with LeadMaster LeadXtreme.

New Feature – Dynamic Filters for ‘Click Actions’ / Call Stats

leadmaster — Tue, 31 Aug 2010 17:31:37 +0000

Customers have been asking for the ability to save a search that reports actions during a time period like yesterday, last week or last month and have it always report or search on activities during that time period without being tied to a specific date.

LeadMaster has had that feature for many of the fields – such as date entered, date assigned, date contacted, date updated last, date closed, call back date etc.

Now you also have this ability with the ‘Click Actions’ also known as the ‘Call Stats’. These click actions are user-definable check boxes that allow you to do multiple actions with a single click of the mouse – for example suppose you called a prospect, got voice mail, left a message and sent a followup email. This is a fairly typical scenario and is easy use a click action / call stat to do all of that for you with a single click of the mouse. In addition it will record all of those actions in the sales reps comments and notes to remind you of your interaction with the customer.

Now you’ll be to see how many times you used that click action during any period of time – today, last week, last month etc.

Dynamic Filters for Click Actions allows flexible searching / reporting

The dynamic filters allow you to search for today, yesterday, last week, last month etc. And once you’ve gotten your search results you can chart them and save the chart to the dashboard for easy reference. Dynamic filtering from LeadMaster.

New LeadMaster Feature – Update Records

leadmaster — Thu, 26 Aug 2010 16:42:35 +0000

Have you ever needed to update a group of records? Perhaps you’ve imported the latest batch of leads and forgot to assign a campaign to them or maybe they arrived without the Lead Source identified. Whatever the reason now there is an easy way to update any number of records in the system – intuitively called – Update Records. You have the option of updating one to ten fields associated with campaign, sales & lead progress.

Update Records - Update one to ten Campaign, Sales & Lead Progress Fields

To access this feature select the records you want to update – either one at a time or using the search engine. Then select ‘Update Records’ from the options menu. Make your update selections in the dialog and click submit. That’s it. You’ve completed the update.

New Feature – Multiple Round Robin Queues

leadmaster — Wed, 25 Aug 2010 21:31:43 +0000

Introducing multiple round robin queues in LeadMaster. When new leads are distributed by Round Robin a single queue isn’t always enough. We heard your request for multiple queues and it has just been rolled into production.

If you’ve been using Round Robin this will be an easy upgrade to implement. You’ll use the same interface as before to set up the round robin queue. Simply give the queue a name – for example Northeast Region Sales Reps and then click on a rep and then click the add button for each rep you want to put in the queue.

New Round Robin - Allows Multiple Round Robin Queues

Here’s the interface for keeping track of all your round robin queues. You can edit and/or delete the queues from here. This is where you can specify that users must be logged in to be receive leads. This is also where you specify whether it is the user’s choice to use the round robin queue, to always use the queue or never.

Multiple Round Robin Queues

The multiple round robin queue feature is available from 1) adding new records 2) importing records and 3) workflow automation. Using workflow automation with round robin is handy when leads are coming into LeadMaster via email, web sites, landing pages, http post etc. When the leads arrive, as part of the workflow, text messages and email messages can be sent to let the sales rep know they’ve got a new lead.

Workflow Automation with Round Robin Lead Distribution

More new email marketing features

leadmaster — Fri, 20 Aug 2010 18:28:09 +0000

When you are in the email templates section of LeadMaster there is a send a test email button to quickly allow you to send a test message prior to sending your email marketing message.

Send Test Email To Yourself to Make Sure the Message is Right

After you’ve created a few dozen email templates it can be difficult to remember what all of those templates looked like or the messages they contained. So we’ve added a ‘Preview’ button so that you can easily examine your email templates prior to opening in the email editor.

Preview Email Template Without Having to Go Into the Email Editor

As always, if you have suggestions for email marketing features you’d like to see in LeadMaster just let us know.

LeadMaster on the Air

leadmaster — Thu, 19 Aug 2010 15:11:39 +0000

On August 12, 2010 Russell King LeadMaster CEO and Andy Brownell CMO, joined SLMA Radio Talk Show host Will Crist for a lively discussion of all things Lead Management on SLMA Radio.

A wide variety of topics were discussed including: bridging the gap between sales & marketing, lead scoring, lead aging, the importance of dashboard flexibility, how LeadMaster can be customized for any industry, workflow automation, lead distribution, lead nurturing, marketing ROI and technology advances for the lead management industry.

You can listen to a recording of the show here

http://www.leadmaster.com/LeadMaster-Library/Radio/SLMA-8-12-10.mp3

Press release

New Feature – Global Email Templates

leadmaster — Wed, 18 Aug 2010 16:39:43 +0000

I think everyone would agree, email marketing is one of the most cost effective forms of marketing available today.

However, crafting a good professional looking email can be a challenge. So LeadMaster has done the hard work for you. We’ve created about a dozen email templates for you to use. They’re available for you to customize in the Email Templates section under Global Email Templates.

Global Email Templates Available in LeadMaster for Your Email Marketing

The Global email templates are read only, to use them you’ll need to do the following:

1) Open the template by clicking edit and then click the ‘save as’ button to save a personal copy of the template.

2) To modify the text in the email simply delete the old text and enter new text.

3) If the email template has a graphic that you want to customize (for example adding a logo to the banner) you can copy & paste the banner into a graphic editor, modify it, save it and then upload the new graphic to your template using the upload image button in the email editor.

4) You’ll want to modify the link behind the buttons – to modify the link you’ll need to click the HTML button at the top of the email editor, find the HREF and modify it.

If you have any suggestions for additional templates please let us know.

LeadMaster On the Air – August 12th 8:30pm EST – SLMA Radio

leadmaster — Wed, 11 Aug 2010 18:32:58 +0000

Russ King & Andy Brownell from LeadMaster will join SLMA Radio Talk Show host Will Crist for a liveley discussion of all things Lead Management on SLMA Radio on 8/12 at 8:30pm EST.

SLMA Radio is a 50 minute internet radio show which broadcasts live on OC Talk Radio from Orange County California at 5pm PDT. The show is hosted by Will Crist and produced by Paul Roberts and James Obermayer. The show features two sets of interviews for each broadcast. LeadMaster will be on the second half of the show starting at 8:30pm EST / 5:30pm PST. The first half of this show will feature Gary Slack, Chairman & Chief Experience officer of Slack Barshinger the BtoB agency.

Even if you don’t live in Orange County you can still listen to the live broadcast by visiting OC Talk Radio and clicking on the ‘Listen Live / On Air’ banner. You can also subscribe to the show with iTunes.

The show includes live Q&A via the radio station LIVE CHAT. Questions will be accepted throughout the show so drop by for a chat.

The SLMA radio program is brought to you by the membership of the Sales Lead Management Association.

New Feature – Additional Required Field Available – Marketing Mix

leadmaster — Mon, 09 Aug 2010 18:45:19 +0000

As part of the LeadMaster system you can specify which fields users must enter information into. For example, if you are tracking Marketing ROI you probably want to know if the customer purchased your product. So we have a field called ‘Sales Stage‘ where you can have a customized list of choices – one of which could be ‘Closed / Won’. This will give you an excellent indication of how your marketing programs are going provided you know where that lead came from.

Set Required Fields now includes 'marketing mix'

That’s where this new feature comes in. The ‘Marketing Mix’ field can now be made mandatory. There are many ways leads can come into LeadMaster. Some of them, like landing pages can automatically update the marketing mix (through either workflow automation or profile fields). However, if leads are coming into your call center (or other avenue that doesn’t automatically update the marketing mix) you need to be able make the Marketing Mix field a mandatory update.

To set the Marketing Mix field as mandatory simply click on administration, click on ‘Set Required Fields’ and then click on the Marketing Mix field.

Lead Aging

leadmaster — Thu, 05 Aug 2010 13:26:33 +0000

I received an email today talking about sales lead aging reports. The email had a reference to how SalesForce does their lead aging. I clicked on the link and found a discussion group. The author was having problems creating the lead aging report. He was trying to use this command and got a syntax error -

IF(ISPICKVAL(Status, “Unread”), ROUND(NOW()-CreatedDate, 0), null).

Apparently their system requires some programming knowledge to be able to create this kind of report.

There were several people who responded with some very helpful tips below:

Field Name: Status Duration
Datatype: Fomula(Number,0)
Formula: NOW() – Status_Change_Date__c

Field Name: Status Change Date
Datatype: Date/Time

Datatype = Formula(Number,0)
IF(NOT( IsConverted ), ROUND(NOW()-CreatedDate, 0), NULL)

Unfortunately that didn’t make it any clearer for me. Speaking for myself, I’m a marketing guy. I really don’t want to learn a programming language to see a lead aging report.

LeadMaster has a menu selection that creates an easy-to-read chart and if you click on one of the bars on the chart it drills down to the accounts/contacts that are contained in that category.

LeadMaster Lead Aging Report Available from the Reports Menu

Click here for a free 30-day trial. No programming required.