Marketing automation is all about automating the process of informing prospects about what you have to offer and getting them closer to a purchase decision before handing the lead over to the sales team. For example, here’s one way LeadMaster does that. LeadMaster has built in E-Marketing and Lead Nurturing functionality so you can easily send emails to prospects over an extended period of time. Set it up once and forget about it.
Posted tagged ‘marketing automation’
Do you need marketing automation?
February 23, 2012How can you tell when someone hasn’t opened an email in LeadMaster
February 22, 2012How do you track emails that haven’t been opened? It requires a couple of straightforward steps.
What’s the difference between Email Marketing, Lead Nurturing and Marketing Automation?
January 27, 2012The distinction between Email Marketing, Lead Nurturing and Marketing Automation can be confusing because they all use email as their delivery mechanism.
LeadMaster’s Lead Management / Marketing Automation / CRM Solution Included in Tech Data’s StreamOne™ Solutions Store
January 23, 2012“Simplicity, integration and customization are critical success factors for any cloud computing solution.” Russ King, Founder & CEO of LeadMaster
Managing Marketing Campaigns and Measuring ROI with LeadMaster
January 6, 2012LeadMaster makes it easy to track the results of your marketing campaigns and measure your return on investment (ROI) for the money you spend on marketing programs.
LeadMaster is reviewed as one of the best CRM suites by ZDNet Australia
December 14, 2011LeadMaster is pleased to announce that it has been recognized by ZDNet Australia as one of the Best CRM Suites in their article published on November 30. The ZDNet review looked at the top seven CRM solutions, compared them and provided recommendations for where each would have the best fit.
New Feature – Workflow Automation and Custom Forms
December 9, 2011LeadMaster Marketing Automation and Workflow Automation are tremendously powerful features that now include custom forms.
New Feature – Email Messages Include Merge Fields for the Subject
November 21, 2011Email messages with the recipient’s name in the subject enjoy a much higher open rate. Starting next week, you can now include merge fields from a record when sending email messages through the LeadMaster system
LeadMaster Partners with Jamcracker
October 25, 2011LeadMaster, the SaaS Lead Management / CRM solutions company, and Jamcracker, the cloud services brokerage enablement company, announced that LeadMaster will be distributed through the Jamcracker Services Delivery Network (JSDN).
Email Marketing Automation Adds New Feature
October 11, 2011After sending an email marketing campaign in LeadMaster you now have the ability to tag the records of people who either opened your email or clicked on a link in the email with a marketing activity so that those records will show up in search results.
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