Posted tagged ‘marketing automation’

LeadMaster Partners with Jamcracker

October 25, 2011

LeadMaster, the SaaS Lead Management / CRM solutions company, and Jamcracker, the cloud services brokerage enablement company, announced that LeadMaster will be distributed through the Jamcracker Services Delivery Network (JSDN).

Email Marketing Automation Adds New Feature

October 11, 2011

After sending an email marketing campaign in LeadMaster you now have the ability to tag the records of people who either opened your email or clicked on a link in the email with a marketing activity so that those records will show up in search results.

New Marketing Automation Functions for Email

July 6, 2011

For workflow automation processes associated with opening an email message and clicking on a link in the email message, the following new actions are available:

Update Record
Add Task
Add to Sales Rep Comments/Notes
Add to Lead Nurturing Track

New Automation Feature – Assign to the Group or Partner

June 6, 2011

This latest enhancement allows you to assign to a sales manager or partner without having to assign to a sales rep or partner rep.

New Feature – Click Actions Available from Search Results

March 14, 2011

With a two clicks of the mouse you can put a note in the system, add a call back to your calendar for the next day, send an email to your contact, text inside sales and more. And the best news is that you don’t have to be a programmer to set it up. It’s point and click easy.

LeadMaster Announces Partnership with MarketNet Services

August 3, 2010

Lead management customer requirements span the spectrum from simple self-service to individually designed systems including consulting and implementation. As affiliate partners, LeadMaster and MarketNet Services will align potential customers with the lead management solution best suited to their needs.

LeadMaster May Newsletter – Marketing Automation

May 13, 2010

The term ‘Normalized Deviation (ND) surfaces most prominently during discussions of product defects. Stated in the simplest form, ND (sometimes referred to as standard deviation) is a sociological phenomenon where, over time, defects in manufacturing or processes become not only acceptable, but in some cases are considered ‘normal.’ In these situations, we become so used to seeing a high number of defects that we adopt a form of self-deception. The most prominent example in business-to-business marketing is the practice whereby 75-90% of all sales inquiries are left dormant (not followed up).


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