What is a Sales Lead Driver?

Let’s say the marketing department has rolled out a huge new campaign and brought in hundreds of leads that have been passed out to the sales force.  How do you know the status of those leads?  Which ones were hot, which ones were not?  That’s where sales lead driving comes in.

Lead drivers work with the sales force to update the lead status so that all the leads are updated and accounted for.  It’s the only way you can really be sure that leads don’t get lost.

LeadMaster has Lead Drivers available for your next program or campaign — and they have decades of experience in the field.  LeadMaster Lead Drivers come from professional corporate backgrounds with proven track records of working with the sales organization to insure timely sales lead follow-up.

The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.

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