Archive for January 2010

LeadMaster Launches Global Partner Program

January 28, 2010

Qualified VARs, Resellers and Consultants Can Receive $1,950 in software licenses for FREE!

Roswell, Ga. – January 20, 2010 – LeadMaster, a leader in sales and lead management, announces the launch of its formal reseller partner program in North America. This new reseller program will channel the LeadMaster CRM tool to various end users through a network of consultants, resellers, system integrators and more.

Russell King, CEO of LeadMaster, explains the major benefits of supporting a stronger reseller base in the following way. “One very dynamic aspect of CRM is the fact that pretty much every business needs it, whether you’re a billion-dollar global consulting company or a doctor keeping track of patient visits. Therefore, CRM has to be as robust as an international corporation needs it to be, or as toned down as a local plumber’s contact manager would be.” Thus, by partnering with VARs, ISVs, and system integrators, he hopes to expand LeadMaster’s ability to meet the needs of a truly vast industry.

This customizability that partnerships may afford is definitely not foreign to LeadMaster. With an extremely personalized interface, virtually every field, label and tab in LeadMaster can be reordered, renamed, removed, and viewed in multiple ways, which can acts as a huge advantage to resellers of all sorts of client bases.

Moreover, in order to truly personalize each user interface according to individual client needs and concerns, LeadMaster offers published API’s that allow seamless integration with back-end tools. These enable system integrators, VARs and consultants to provide their clients with a CRM that matches their every need. And all of this can be private-labeled to look like the reseller’s own product.

The benefits to traditional resellers, VARs, ISVs, and system integrators in a partnership with LeadMaster include:

  • Recurring revenue streams for the duration of the customer relationship
  • Partners own the entire customer relationship
  • A platform for the delivery of additional consulting and automation.
  • Customizable platform that can be integrated into a suite of back-end products or offered stand-alone to businesses large and small.
  • Regular promotions and support to streamline success with the LeadMaster solution
  • A competitive value proposition for both sales force and marketing automation
  • A SaaS-model CRM partner program comparable to any 5-star rated reseller program
  • The wealth of LeadMaster’s arsenal of industry (CRM) knowledge and expertise, having been a pioneer of the SaaS field from its conception

King also says that a wide array of non-traditional companies can add value to their current services by adding LeadMaster’s cutting-edge technology to their offering. These include business, marketing and sales consultants, telemarketing firms, web designers, lead providers, email marketing companies and event management companies – basically any company that provides sales lead information to their customers or business partners.  For example, any insurance company that uses an agency model would be a candidate for the LeadMaster white label reseller program.

Such non-traditional resellers can benefit from providing a value-added tool like LeadMaster by

  • Providing visible proof of ROI through LeadMaster’s robust marketing reports
  • Showing prospects and customers a private-labeled CRM tool, enhancing credibility
  • Being able to see for themselves which campaigns are generating the most results themselves and focus more time on accounts that are generating the most revenue

Even before LeadMaster had a full-fledged reseller partner program they worked with a wide variety of partners who have been enthusiastic about their relationship with LeadMaster.  Marge Murphy, CEO of Acadia and a LeadMaster Reseller, said, “Back in 2004 Acadia was looking for an easy to use, online tool to capture leads, uncover marketing trends and report data for our consulting business. We were fortunate enough to find LeadMaster.  Not only was it an affordable solution, it was flexible and intuitive.  Right away it was clear that LeadMaster was going to be an important part of our lead generation solution.  The benefits of this partnership have been significant. We provide our clients with a branded online portal, with customized functionality designed on an as needed basis.  The administrative tools allow for easy setup and execution from the back end.  Most importantly, new users learn LeadMaster very quickly, the interface is straightforward and within 2 clicks you can get to what you need.  Acadia has achieved significant growth in the course of the past 7 years, and a great deal of this is due to LeadMaster.  We look forward to continued advancements from LeadMaster, as we continue to innovate for our clients.”

LeadMaster’s Chief Marketing Officer, Andy Brownell, eagerly awaits the day when LeadMaster is the go-to SaaS CRM software to businesses everywhere, small and large, regional and international. “Being in the SaaS CRM industry from its very conception has given us a tremendous edge on what the end users really need: a CRM solution that is easy to use for sales reps, integrates all customer/contact relations and includes robust, time-saving marketing technology that provides tons of hot leads to sales departments. And that’s exactly what we’re doing at LeadMaster.”


About LeadMaster

LeadMaster, a leader in sales and lead management, delivers tangible benefits to sales, marketing and call center teams through its web-based solutions and call center services.  LeadMaster’s flagship cloud computing application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales lead management, lead tracking, sales force automation tools (SFA), customer relationship management features (CRM) and call center capabilities, this powerful web-based application helps companies pinpoint where leads are converting into revenue to quickly increase close ratios and maximize return on investment (ROI) for marketing campaigns. LeadMaster’s products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and system integrators.   For more information, please visit the LeadMaster at and

©2009 LeadMaster, Inc. All rights reserved. The product names used in this press release are for identification purposes only. All trademarks and registered trademarks are the property of their respective owners.

The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.

LeadMaster CRM Video Overview

January 18, 2010

Check out the new LeadMaster video.

In 4 minutes you’ll learn all about the features of the LeadMaster


The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.

LeadCaster – The next generation of Lead Capture.

January 8, 2010
In today’s fast paced business you can’t afford to let website visitor details escape you. The answer is LeadMaster’s LeadCaster – the easy way to capture website visitor information.
You have a variety of options from the main menu. You can see where you traffic is coming from. What pages your visitors are viewing. You can even set up alerts – you’ll know when a big customer or perhaps the competition is checking you out and what they looked at.
The launch pad provides an overview of a variety of traffic information, from a live StatCaster® Ticker showing current visitor information, to types of traffic, to current bounce rates. The launch pad is where you monitor the pulse of your Website activity.
Live Leads
LeadMaster LeadCaster Live Leads
Live leads provides you with up to the minute information on who is visiting your site, how they got there and the search engine terms they used. The easy to use interface allows you to go back in history to see visitors over time. From here you can easily add visitors to your watch list so you’ll get an alert when they visit.
Page View Report
LeadMaster LeadCaster Page View Report
With the page view report you’ll know exactly how much traffic, unique visitors, return visitors, the bounce rate and the page views.
Search Engine Reporting and Keyword Analysis for SEO
LeadMaster LeadCaster SEO - Search Engine and Keyword Reporting
Are you advertising on blind faith or do you know what’s working. With our SEO reporting you’ll know exactly where you traffic is coming from. You can view reports for your top keywords, keyword analysis, page rank and you have a built-in SEO analyzer.
Traffic Sources Report
LeadMaster LeadCaster SEO - Traffic Sources Reporting
Are all those links you’re building really working. Now you’ll know. And you’ll know which ones are working with our detailed link by link report.
The Week at a Glance Report
LeadMaster LeadCaster
The green bars represent ‘type-in’ traffic and the gold bars represent search engine traffic.
Lead-Extreme, the first to offer real-time next-generation analytics reports, enables users to see how many people are on their Website “right now.” There is less than a tenth of a second delay between someone clicking on a page and that data being viewable in a LeadCaster reporting area.

LeadMaster LeadCaster is like ‘caller-id’ for the web. The next generation of Lead Capture.

The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.

Sales Force Automation Articles – Why SFA? How to justify.

January 8, 2010

Here’s an article that covers the basic reasons for deploying sales force automation.  If you haven’t done so already, make it a new year’s resolution to look into LeadMaster.  You’ll be glad you did.

Here’s a brief excerpt from the article:

Sales Force Automation is an important Customer Relationship Management (CRM) tool that helps you streamline the activities of your sales team so that you can enjoy unmitigated success in sales. The key activities that Sales Force Automation focuses on are:

* Lead management
* Opportunity Management
* Account Management
* Contact Management
* Activity Management
* Sales Analytics

Other topics in the article include:  Business Development, Real Time Analysis and Mobile CRM.

Don’t know where to start?  Here’s an article that can point you in the right direction to start your evaluation.

Topics covered include – contact management, Outlook integration, lead management, lead tracking, security and more.


The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.