Email Marketing – Bounce Management – A Lead Management Best Practice

Bounce management is a lead management best practice.  There are two very good reasons to manage your bounced emails.

1) Mail servers may block all mail from you if you repeatedly send mail to a bad address on their domain.
2) For response tracking, you need to subtract out the bounces for an accurate report.

Bounce Management is built-in to the email marketing component of LeadMaster CRM.  That means you can manage bounces anytime you send emails from LeadMaster, examples include standard emails, HTML evites, newsletters, lead nurturing etc.

To access the Bounce Manager click on Administration in the top navigation bar, then click on ‘Bounced Email Addresses’.

Bounce Management Menu in Administration

Bounce Management Menu in Administration

This menu takes you to the Bounced Email Addresses page lists all bounced email addresses captured from bounced email messages sent from the workgroup.  Each record in the list contains the following:

  1. Name of the contact associated with the email address
  2. Email address
  3. Soft bounces – the number of soft bounces for this email address
  4. Last soft bounce date – date of the last soft bounce
  5. Hard bounces – the number of hard bounces for this email address
  6. Last hard bounce date – date of the last hard bounce
  7. Send Email Enabled – attribute of the contact that indicates if the email address has been marked as bad
  8. Disable / Enable – link to mark the email address as bad / good
  9. Delete – link to delete the record of bounces for this email address
Bounced Email Addresses Page

Bounced Email Addresses Page

The list sorts by the hard bounce count so that the email addresses with the greatest number of hard bounces show first.

  1. Select page – selects all records in the list
  2. Clear page – de-selects all records in the list
  3. Enable email addresses – marks the selected email addresses as good
  4. Disable email addresses – marks the selected email addresses as bad
  5. Delete bounce records – deletes the selected bounce records
  6. There is a search for a specific email address
Update Primary Contact Information Page

Update Primary Contact Information Page – Bad Email Checkbox

The contact page now includes a checkbox field that indicates if an email address has been marked bad.  The user can mark the email address as good from this page.  Note that this field only displays if the email address has been marked bad.

If you have any suggestions for further improvements for bounce management please let us know.

 

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Explore posts in the same categories: General Info, LeadMaster Solutions, Tips & Tricks, What's New at LeadMaster

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4 Comments on “Email Marketing – Bounce Management – A Lead Management Best Practice”

  1. s-etoiliste Says:

    I was very pleased to find this site. I wanted to thank you for this great read!!

  2. rahul Says:

    yes you are right bounce management is the ethical way to increase reliability of the email marketing

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