Is there a void between sales and marketing in your company?

Marketing thinks the leads are good.  Sales thinks they stink unless the prospects are ready to buy now.

Sound familiar? LeadMaster has the answer. Don’t give the Sales team leads, until those leads are ‘sales ready’. Sales people don’t want to ‘waste’ their time talking with prospects who aren’t ready to buy. They want to do quotes and configurations, presentations and contract negotiations. They don’t make money by nurturing customers through long term sales cycles.  They make money by closing sales now.

Marketing Program Management, Lead Management, Marketing Management, ROI, Sales Management, Lead Quality, LeadMaster

This diagram illustrates how LeadMaster can be the ‘glue’ between sales and marketing. LeadMaster can nurture leads until they’re ready to buy. You’ve spent good money on lead generation, don’t let those leads go to waste. Don’t let those leads get marked as dead, just because they’re going to buy next quarter or next year. Those leads are going to buy from someone, at some point, in the future. They’ve already expressed a need. It might as well be your product or service that fulfills that need.


The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.

Explore posts in the same categories: General Info, LeadMaster Solutions

One Comment on “Is there a void between sales and marketing in your company?”

  1. Thank you for sharing this. I am sure this will be of help to other readers who will come across your blog. Looking forward to more posts from you.

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