Archive for March 2010

Good News! LeadMaster Email Marketing & Lead Nurturing Support Links to Custom Forms

March 29, 2010

Both Email Marketing and Lead Nurturing now include the ability to include links to custom forms.

This is a great way to bring the customer back into the conversation.

It’s also a useful tool for surveys.

The feedback on the form will flow directly into your LeadMaster account.

Add links to custom forms for greater interaction with customers

You can insert the following:

  1. A link to a blank custom form which will attach to the record
  2. A link to an existing custom form attached to the record
  3. A link to an existing custom form attached to the contact

If the contact doesn’t already have the custom form attached to their record it will be attached automatically at the contact level.

When the user clicks on the link it will open the custom form.  When the user clicks submit it will confirm it has received the data by responding with ‘Thank You’.

Use our automatic signup to generate a user ID and password for your Free 30-day Trial.  It’s even tailored to your industry.

 

The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.

LeadMaster Voice now supports 7 VOIP providers

March 22, 2010

LeadMaster Voice – the LeadMaster softphone is a digital telephone that is integrated with LeadMaster and is compatible with the following VOIP providers.

Features include:

  • A Click Dialer – This digital softphone is integrated with LeadMaster so phone numbers in LeadMaster are now live links – just click on the phone number in the LeadMaster CRM and your LeavMaster Voice digital softphone dials the number.
  • Choose from 3 Pre-Recorded Messages to improve productivity
  • In addition to the scripts you can enter into the LeadMaster system you also get 4 quick calling scripts built into the phone that you can customize.
  • Record Your Conversation – Click the red button to record the call on your hard drive.
  • Place Calls on Hold

FREE TO TRY – If you’d like to try LeadMaster Voice, Electronic Voice Services & ZoomCalls will provide you with 100+ free minutes when you sign up for the free download. After the free period, you’ll need to purchase the phone when you purchase additional minutes.

The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.

New LeadMaster Admin Guide in the Support Library

March 19, 2010

Check out the updated Admin guide for LeadMaster in the support library.

http://www.leadmaster.com/LeadMaster-Support/LeadMaster-Support-Library.asp

It covers topics like lead nurturing and workflow automation.

 

The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.

An open invitation to see a demonstration of the LeadMaster Sales Lead Tracking, Email Marketing and SFA-CRM system

March 18, 2010

See LeadMaster in action during our free weekly webinar, every Tuesday at 2pm.  The demonstration usually lasts 45 minutes.

  • You don’t need to install an application, the webinar will run in your browser.
  • No need to pre-register.
  • You don’t need to call a phone number the audio will play through your computer speakers.
  • We’ll pause for questions every 10 minutes for questions.  Submit questions via webinar chat.

Meeting:  Every Tuesday @ 2pm – LeadMaster Demonstration

Time Zone:  (GMT-05:00) Eastern Time (US and Canada)

To join the meeting:

http://www.leadmaster.com/LeadMaster-Library/Tues-Webinar/webinar.html

The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.

LeadMaster Reseller Partner Benefits & Requirements

March 17, 2010

Click here to see the LeadMaster Reseller Partner Benefits & Requirements Grid

 

The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.

Reseller Program

March 17, 2010

Back in 2001 LeadMaster announced a new VAR program http://www.leadmaster.com/LeadMaster-News/2001/LeadMaster-Announces-New-VAR-Program.asp

Since that time there have been many changes but the one thing remains the same – LeadMaster’s commitment to partners.  At the end of Jan 2010 LeadMaster announced a new partner program.  https://blog.leadmaster.com/2010/01/28/leadmaster-launches-global-partner-program/

Since that announcement we’ve had over 100 companies come forward expressing interest.  We are looking forward to working with all of these potential partners.

We believe their success will be our success and are working to provide them with the tools and support they need to be successful.

 

The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.

LeadMaster Announces Workflow Enhancements for Lead Management & Sales CRM Software

March 10, 2010

The LeadMaster workflow management system allows users to set up business rules by defining the workflow through the use of a point-and-click interface. The first part of a workflow is to set the conditions under which the workflow is put in motion.  Following are some of the conditions available to trigger workflow automation.

  • A new contact, an existing record or both new and existing records
  • Campaign, Lead Status, Lead Source, Lead Value, Probability
  • Forecast Date, Marketing Mix, Custom Definitions and a variety of others

These conditions can be used in combination with each other.  For example, the condition might be a new record and specific campaign.

In turn, the second half of defining the workflow, after the conditions, is defining the events or actions that can be triggered; including setting up call backs and appointments, sending emails, updating fields, assigning records and attaching custom forms.

Here’s a typical scenario.  Suppose someone completes a registration form for a webinar.  Using LeadMaster’s point and click landing page mapping tool the data from that registration form will automatically flow into the LeadMaster sales CRM and lead management system.  At that point the workflow automation takes over.

Here are some of the actions that can take place via the workflow automation tool.

  • Immediately send the registrant an email confirming their registration and provide additional details about the webinar – date, time, instructions to join the webinar etc.
  • Add the registrant to a pre-webinar lead nurturing track.
  • Send yourself an email to let you know you have a new registration, including the identity of the registrant.
  • Set the lead source, the lead status and the campaign in the LeadMaster online lead management system.
  • Assign the record to an inside sales rep, a field sales rep, a marketing rep and all of their managers in LeadMaster.  You could also send all of them an email.
  • Add a callback for the next day to confirm their registration and see if they have any questions or would like to receive some information prior to the webinar.
  • Add a callback the day before the webinar to remind the registrant about the webinar.
  • Add a callback for the day after the webinar to ask the registrant if they have any questions or would like to discuss what they heard.
  • Switch the registrant to a post-webinar lead nurturing track.

There are endless ways to use the workflow automationWorkflow automation provides companies with speed and agility by automating tasks and providing instantaneous response time.  These powerful yet elegantly easy workflow automation tools improve performance and help businesses improve efficiency and effectiveness, while ensuring that users adhere to business processes.

The new on-demand workflow management system is available immediately to all LeadMaster customers.

The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.