LeadMaster May Newsletter – Marketing Automation

The topic for this month is Marketing Automation.  I’m pleased to have James Obermayer, the Executive Director of the Sales Lead Management Association as a guest columnist for this month’s newsletter.  The SLMA’s most recent white paper, the subject of this month’s newsletter, explains why marketers deceived themselves and have accepted a sales inquiry follow-up average of only 10-25%, which in any other area of business would be a  failure.  The author, compares the reasons for failure of the space shuttle Columbia and Toyota with businesses that waste 75% of their marketing budget.  It is a compelling argument and a worthwhile read.  Click here to download the entire white paper.

 

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