LeadMaster May Newsletter – Marketing Automation

The topic for this month is Marketing Automation.  I’m pleased to have James Obermayer, the Executive Director of the Sales Lead Management Association as a guest columnist for this month’s newsletter.  The SLMA’s most recent white paper, the subject of this month’s newsletter, explains why marketers deceived themselves and have accepted a sales inquiry follow-up average of only 10-25%, which in any other area of business would be a  failure.  The author, compares the reasons for failure of the space shuttle Columbia and Toyota with businesses that waste 75% of their marketing budget.  It is a compelling argument and a worthwhile read.  Click here to download the entire white paper.


The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.

Explore posts in the same categories: General Info, LeadMaster Solutions

Tags: , , , , , , ,

You can comment below, or link to this permanent URL from your own site.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: