Archive for September 2010

LeadMaster and Applied Innovation & Marketing, Inc. join forces to grow the reseller channel for LeadMaster’s products in North America.

September 28, 2010

LeadMaster, a leading provider of software-as-a-service sales lead management software, is pleased to announce its partnership with Applied Innovation & Marketing, Inc. (AIM), the national channel development organization.

September 28, 2010 – As partners, AIM and LeadMaster will work together to expand the reseller channel for the LeadMaster products in North America. AIM has relationships with a vast network of consultants and VARs. AIM provides both inside and outside sales, delivering growth through sales representatives, marketing communications and channel development.

With over 6,000 customers, Applied Innovation & Marketing is well suited to expand the LeadMaster reseller channel because of their extensive experience and existing relationships.

AIM is well equipped to immediately expand the LeadMaster reseller channel because their business model also includes reseller training, a critical success factor and best practice in providing the necessary skills transfer to get sales people up to speed and selling quickly.

LeadMaster has been offering their white-label solution since 1998. Known for its customizability, robust email marketing automation features and easy-to-use workflow automation, LeadMaster offers an attractive package for VAR’s and consultants to customize solutions for companies of any size in all industries.

Some benefits of the LeadMaster partner program include:

• Access to pre-qualified sales leads

• Deal registration for protected accounts

• Help closing deals, trainings and implementations

• Ability to private label the LeadMaster solution

• Free product and market training

Effective lead management systems are a challenge to implement and typically require the assistance of a VAR or consultant. The LeadMaster lead management software is an ideal fit for companies in all industries that sell through a combination of distributors, dealers and their own internal sales force. Because of the ability to easily control access to information and distribute leads, the LeadMaster solution also works well with inside sales teams and call center teams.

LeadMaster and AIM are mutually committed to delivering superior solutions to their clients.

About Applied Innovation & Marketing

At Applied Innovation & Marketing, Inc. we believe that “Discovery is the Fuel of Competitive Advantage”. We are a dynamic group providing sales force solutions, manufacturer’s representation, and channel development and marketing. Applied Innovation & Marketing is a company comprised of some of the most experienced, knowledgeable, and talented corporate and government sales representatives. We’re backed by prospecting, sales, and service support systems that are second to none. Whether you’re seeking a manufacturer’s rep or complete marketing channel management services, you’ll find that working with AIM gives you a distinct competitive advantage.

AIM offers channel management services including channel development, sales, and marketing. Our channel managers will work with you to set and achieve aggressive goals, and quickly adapt to the changing market in order to deliver results.

AIM offers unique sales training techniques designed specifically for your company and team. AIM’s senior professionals will educate your management and sales forces in Strategic Lessons For Corporate Warfare, in addition to helping you develop a unique selling proposition that separates you from your competition.

Applied Innovation & Marketing gets paid for what we deliver, not what we promise to deliver. We have a vested interest in getting on board and into the market as soon as possible—and our solution delivery methodology allows us to act as a seamless extension of your business.

For more information please contact Applied Innovation & Marketing, Inc. at (866) 319-0723.

 

The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.

Animal Kindness Awards Standardizes National Program on LeadMaster Cloud Computing Solution

September 23, 2010

LeadMaster a leading provider of software-as-a-service sales lead management and CRM software announces the Animal Kindness Awards organization has successfully deployed LeadMaster for fundraising and donor relationship management.

“Many animals desperately need help, but who are the champions for animals? We are,” said John Chmela, Managing Director of the Animal Kindness Awards Organization (www.animalkindness.org). “We have defined a plan contained in a new document called the “Animal Kindness Act” which we plan to present to the President of the United States in 2011.

Animal Kindness Awards

Animal Kindness Awards

The key points are:

  • We must take responsibility as a nation and educate our children to care for animals.
  • We must take financial responsibility to care for every animal born into this country.
  • We must reverse the trend of paying for spay/neuter by paying doctors and animals-owners to spay/neuter animals.
  • We must encourage (not discourage) our citizens to care for animals..with incentives.
  • We must enact and enforce laws that protect our animals.
  • We must call-out those who take leadership roles in the fight, and recognize them with all the pomp and circumstance of a ticker-tape parade or the Oscars.

These are lofty goals. To succeed, we need animal-lovers everywhere to unite and fight for this cause. Our charity must identify every single organization nationwide that is currently involved. We want to register their contact information and categorize each by discipline. We must make this information available to everyone who supports our cause as a reference and to add new supporters as they come along. Millions of lives will be lost every single year if we fail.”

Using donated licenses of LeadMaster, the Animal Kindness Awards organization is realizing improved interaction with its constituents. The LeadMaster solution also helps with online marketing for the development of donors. The LeadMaster cloud computing technologies enable the Animal Kindness Awards organization to spend more time working on their cause of defending and supporting animals and less time and money on complicated on-premise software. LeadMaster was selected because The Animal Kindness Awards organization required custom functionality and wanted a system that was easy to manage and configure. Volunteers are productive on the system from day one.

Chmela went on to say, “I have a sign hanging directly over my desk that reads ‘If you’re not the lead dog, the view never changes.’ When I hung that sign, it never occurred to me that one day, I’d volunteer to take a leadership role in advocating for dogs, nor did occur to me that a company called LeadMaster would play a pivotal role in getting us there. We looked long and hard to find a cloud computing solution to handle our recruitment and registration requirements. Only LeadMaster could do everything we needed without introducing unnecessarily complications.”

The LeadMaster custom forms features provides the Animal Kindness Awards organization a tracking mechanism for all interaction with their constituents. The customized LeadMaster solution provides a comprehensive view of the Animal Kindness constituents, whether they are donors, volunteers, corporate sponsors, presenters, judges, entertainers, celebrities or press. By having all constituent information in the LeadMaster online system volunteers have an easy time organizing and coordinating the wide variety of participants in the upcoming gala.

About The Animal Kindness Awards Organization
Animal Kindness Awards are presented annually by an alliance of like-minded organizations throughout North America who share a common mission…to defend and support animals. The awards ceremony will feature the presentation of twenty (20) unique awards to honorable laureates who have distinguished themselves through demonstrations of extraordinary kindness to animals. Winners will be determined by an independent judging coalition consisting of some of the most accomplished and respected animal advocates in the world. Judging takes place through secret ballots which are tabulated by an established auditing firm which maintains absolute secrecy until the moment the presenters open the sealed envelopes at the Animal Kindness Awards gala event.

The event will be held at the Harborside Event Center in Fort Myers, Florida in April 2011. Finalists will appear in person. Nationally recognized celebrities will present the awards at this historic inaugural gala event. Performances by prominent artists will also add to the evening’s festivity. Seating is limited and by invitation only. Black tie event.

There is a sharp rise in numbers of unwanted domestic animals facing animal cruelty and neglect compounded by the current economic status. Environmental damage (most recently in the Gulf of Mexico) continues to threaten and take the lives of our wildlife everyday. To honor those on the front lines–fighting to protect our animals, we present the Animal Kindness Awards…a gala event whose time has finally come.

Media Contact: media(at)animalkindness(dot)org | info(at)animalkindness(dot)org
Animal Kindness Awards | 1105D E Cape Coral Pkwy, Cape Coral, FL 33904

About LeadMaster

LeadMaster, a leader in sales and lead management, delivers tangible benefits to sales, marketing and call center teams through its web-based solutions and call center services.  LeadMaster’s flagship cloud computing application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales lead managementlead trackingsales force automation tools (SFA), customer relationship managementfeatures (CRM) and call center capabilities, this powerful web-based application helps companies pinpoint where leads are converting into revenue to quickly increase close ratios and maximize return on investment (ROI) for marketing campaigns. LeadMaster’s products and services are available through a global network of value-added resellersconsultants and system integrators.   For more information, please visit the LeadMaster at http://www.LeadMaster.com and http://blog.LeadMaster.com

 

The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.

New Features in the LeadMaster Search Engine

September 22, 2010

The first thing you’ll notice is that the search engine has a new tab at the top of the screen.  The first tab is for searching records and the second tab is for searching contacts.  Search contacts has always been available from the menu above but this makes it clear that you can either search by contacts or search by records.

Why the distinction?  Because some functions are based on contacts.  For example, if you wanted to add 100 people to a lead nurturing track you’d do that from the contacts page.

Next you’ll notice that many of the fields in the LeadMaster search engine have a new drop down menu in front of them.  This menu allows you to specify how you want to search for data in that field.  There are four choices

  1. Exact match – as the name implies the search term must match the database entry perfectly
  2. Begins with – if no selection is made from the drop down this is the default
  3. Contains – if the word or phrase you’re looking for is somewhere in the middle this is a good option
  4. No Value – this is handy when you’re looking for records without any data

For the numeric fields the options are =, <, > and ‘no value’.  For fields that have two numbers, such as # of employees the options include ‘between’.

LeadMaster's updated search engine

LeadMaster’s updated search engine

 

The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.

LeadMaster to Partner with WVW International to Expand Reseller Channel

September 16, 2010

LeadMaster and WVW join forces to expand the reseller channel for the LeadMaster Lead Management / CRM SFA products in North America. WVW is well suited to expand the LeadMaster reseller channel because of their experience and existing relationships.

WVW, the international business development group is pleased to announce its partnership with LeadMaster, a leading provider of software-as-a-service sales lead management software solutions. As partners, WVW and LeadMaster will work together to expand the reseller channel for the LeadMaster Lead Management / CRM SFA products in North America.

WVW is well suited to expand the LeadMaster reseller channel because of their experience with consultants and existing relationships in the VAR channel. WVW delivers strategic growth through sales, marketing, communications and channel development.

LeadMaster has been offering their white-label solution since 1998. Known for its customizability, robust email marketing automation features and easy-to-use workflow automation, LeadMaster offers an attractive package for VAR’s and consultants to customize solutions for companies of all sizes and any industry.

Effective lead management systems are a challenge to implement and typically require the assistance of a VAR or consultant. LeadMaster and WVW are committed to delivering superior solutions to clients. The LeadMaster lead management solution is an ideal fit for companies that sell through a combination of distributors, dealers and their own internal sales force. Because of the ability to easily control access to accounts, share and distribute leads, the LeadMaster solution also works well with an inside sales team and call center teams.

 

The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.



Lead Management Software Can Make Your Company More Successful

September 14, 2010

The average business capitalizes on a small percentage of it sales leads each year, sometimes less than 10%. Even a successful company can appear to have what it takes to manage their sales leads, but that doesn’t mean they are making the most of all that is available to them. Unless they are employing a lead management and tracking tool I can assure you that they are not making the most of all their leads. That’s where lead management software becomes an essential tool to your company’s success.

Like the majority of businesses out there, your sales success is probably the number one goal. And in order to be successful at sales, the whole sales cycle needs to be properly managed, including effective lead generation. With e-marketing being the most cost effective way to gather leads, optimizing your website for lead capture is absolutely essential to your success. Lead management software will help you gather information your website visitors leave behind, organize all that information, and allow you to utilize it to close more deals.

Prior to the deployment of lead management software, managing the sales process was a time-consuming task. Sales reps spent countless hours keeping track of contacts, phone calls, emails, meetings, buying status and thus often never followed up on leads that weren’t ready to purchase. With lead management software, some of those tasks have become automated and the information is easily accessed from virtually any Internet enabled device at any time.

So, once you have decided to invest in lead management software, how can you be sure your reps know how to use it and make the most of it?

These days most people aren’t purchasing software; they’re purchasing an online service (aka software as a service – SaaS).  Don’t sign a long-term contract.  If you’ve signed a long-term contract and the software isn’t a good fit then you’re locked into a contract that you’ll have to pay for even though it doesn’t meet your needs and/or the reps aren’t using it.  Find a company that will take the time to gather information about your company and devise a plan to help implement the new lead system.  Discuss your expectations prior to signing up for the lead management system. If everyone is on the same page about the new system you’ll have a better chance of the new system meeting your expectations.

 

The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.

New Feature – Turn website visitors into actionable leads with LeadXtreme by LeadMaster

September 8, 2010

How do you know who is visiting your website if they don’t fill out a form/landing page?  In today’s fast paced business you can’t afford to let website visitor details escape you.

With LeadMaster’s LeadXtreme solution you are able to capture website visitor information directly in your LeadMaster Lead Management system.

Click here for the full size video.

Now with Xtreme your website visitors can scroll across the screen on the LeadMaster ticker tape.  When you see a lead you’d like to know more about just click on the ticker tape and you’ll be taken directly to that record.  We like to think of it as Caller ID for your website, turning website visitors into actionable leads.

Even when your website visitors don’t fill out a form, you’ll be able to see their

  • Company Name
  • the City & State they’re located in
  • the Date / Time they visited the website
  • what site they were referred from
  • if referred by a search engine you’ll see the  Keywords
  • the IP address they came from
You’ll also be able to put them on a ‘watch list’.  That’s a feature where you can create customized lists to alert you to certain visitors – You may want to track customers, competitors or perhaps a big account that you’re trying to land.

Forget cold calling!  These companies are looking for your solution.

Xtreme is integrated with LeadMaster so return visitors don’t create a new record but simply update the existing record.

Each record is based upon company and city they are coming from – so if the same company comes to your website but from a different city a new record will be created for that visitor.  Now you’ll know the companies that are visiting your site in real-time.

And to help you find the right person at this company LeadMaster has weblinks to a variety of contact information sources – like Jigsaw and LinkedIn.  You can also customize these weblinks so if you have a subscription to a contact database – you can use that to find the appropriate contact.

Lead Xtreme also includes real time Reporting & Web Analytics.  You can see examples on the LeadXtreme Reports Tour on our website.

Sure online advertising has done a good job of driving potential customers to your website, but less than 2% of those visitors provide their contact information – so how do you contact visitors if they aren’t filling out one of your online forms?  The answer is LeadMaster LeadXtreme.  Xtreme provides detailed information about companies that visit your website, even when they don’t identify themselves.  So you can convert that information into actionable leads.  And the best news – it happens in real time.

Start generating news leads from your web traffic with LeadMaster LeadXtreme.

 

The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.