LeadMaster and Applied Innovation & Marketing, Inc. join forces to grow the reseller channel for LeadMaster’s products in North America.

LeadMaster, a leading provider of software-as-a-service sales lead management software, is pleased to announce its partnership with Applied Innovation & Marketing, Inc. (AIM), the national channel development organization.

September 28, 2010 – As partners, AIM and LeadMaster will work together to expand the reseller channel for the LeadMaster products in North America. AIM has relationships with a vast network of consultants and VARs. AIM provides both inside and outside sales, delivering growth through sales representatives, marketing communications and channel development.

With over 6,000 customers, Applied Innovation & Marketing is well suited to expand the LeadMaster reseller channel because of their extensive experience and existing relationships.

AIM is well equipped to immediately expand the LeadMaster reseller channel because their business model also includes reseller training, a critical success factor and best practice in providing the necessary skills transfer to get sales people up to speed and selling quickly.

LeadMaster has been offering their white-label solution since 1998. Known for its customizability, robust email marketing automation features and easy-to-use workflow automation, LeadMaster offers an attractive package for VAR’s and consultants to customize solutions for companies of any size in all industries.

Some benefits of the LeadMaster partner program include:

• Access to pre-qualified sales leads

• Deal registration for protected accounts

• Help closing deals, trainings and implementations

• Ability to private label the LeadMaster solution

• Free product and market training

Effective lead management systems are a challenge to implement and typically require the assistance of a VAR or consultant. The LeadMaster lead management software is an ideal fit for companies in all industries that sell through a combination of distributors, dealers and their own internal sales force. Because of the ability to easily control access to information and distribute leads, the LeadMaster solution also works well with inside sales teams and call center teams.

LeadMaster and AIM are mutually committed to delivering superior solutions to their clients.

About Applied Innovation & Marketing

At Applied Innovation & Marketing, Inc. we believe that “Discovery is the Fuel of Competitive Advantage”. We are a dynamic group providing sales force solutions, manufacturer’s representation, and channel development and marketing. Applied Innovation & Marketing is a company comprised of some of the most experienced, knowledgeable, and talented corporate and government sales representatives. We’re backed by prospecting, sales, and service support systems that are second to none. Whether you’re seeking a manufacturer’s rep or complete marketing channel management services, you’ll find that working with AIM gives you a distinct competitive advantage.

AIM offers channel management services including channel development, sales, and marketing. Our channel managers will work with you to set and achieve aggressive goals, and quickly adapt to the changing market in order to deliver results.

AIM offers unique sales training techniques designed specifically for your company and team. AIM’s senior professionals will educate your management and sales forces in Strategic Lessons For Corporate Warfare, in addition to helping you develop a unique selling proposition that separates you from your competition.

Applied Innovation & Marketing gets paid for what we deliver, not what we promise to deliver. We have a vested interest in getting on board and into the market as soon as possible—and our solution delivery methodology allows us to act as a seamless extension of your business.

For more information please contact Applied Innovation & Marketing, Inc. at (866) 319-0723.


The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.

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