New Feature – E-Marketing

LeadMaster has a new menu item in the top navigation bar for E-Marketing.  Many of these features were previously available in LeadMaster email marketing but now they’ve been consolidated into one easy-to-use area.

New E-Marketing Menu

New E-Marketing Menu

To minimize disruption for customers the new E-Marketing menu isn’t automatically displayed.  To make the new menu item visible you’ll need to go into Administration / Customize Pages and enable the new menu item.  If you don’t have access to Customize Pages see your LeadMaster administrator.

Enable E-Marketing Menu in Banner

Enable E-Marketing Menu in Banner

Clicking on the new E-Marketing menus reveals an easy-to-use interface for accessing everything you need to create, send and report on email marketing campaigns.

E-Marketing Page

E-Marketing Page

The E-Marketing page is divided into 2 main sections.  The section on the left shows you the email messages you’ve already sent.  The section on the right provides access to sending emails, creating / managing email templates and reporting on previously sent email messages – these functions are also available from the menu buttons in the second navigation bar.

When you click on ‘Create an Email Message’ you’ll be taken to a page with a simple 6-step process.  In steps 1 & 2 you’ll select the recipients of the email message and specify the template (if any) you’d like to use.

The first two steps in creating an email for e-marketing.

The first two steps in creating an email for e-marketing.

In step 3 you specify the content of the email.  If you’ve decided to use a template then most of the work is probably already done for you and you just need to make minor modifications to the template to personalize it.  This is a full HTML editor so you can include images, videos, links, tables etc.

LeadMaster HTML Email Editor

LeadMaster HTML Email Editor

In steps 4, 5 & 6 you’ll enter your contact information, send yourself a test message if you want and finally give your message the name that will show up on the E-Marketing page for reporting purposes.

The final 3 steps in creating an E-marketing message

The final 3 steps in creating an E-marketing message

Once your email message is sent you can view the # of messages sent and the # of people that opened your message from the main E-marketing page.  This is also where you’ll access the E-Marketing reporting.

E-Marketing Reporting

E-Marketing Reporting

From the E-Marketing Reporting page you can report on:

  • Opens & Clicks
  • Opens – Unopened
  • Opens Over Time
  • Clicks
  • Clicks Over Time
  • Opens By Time
  • Opens By Email Address
  • Clicks by Link
  • Clicks by Email Address
  • Unopened
  • Opt-Outs

Please note.  Email marketing will need to be turned on before you’ll have access to it.

The benefit of providing E-Marketing right inside your LeadMaster lead management / CRM system is that you’ll be able to easily communicate with both prospects and customers, create lead nurturing tracks, create drip marketing campaigns and track the progress of your E-Marketing campaigns.

E-marketing is one of the most cost effective methods of marketing.  Now it’s easy with LeadMaster.


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4 Comments on “New Feature – E-Marketing”

  1. […] This post was mentioned on Twitter by James W. Obermayer, LeadMaster. LeadMaster said: New Feature – E-Marketing: […]

  2. Jacky Kahan Says:

    This looks great… but How do we link to the Nurturing track? IS it possible? IF yes how? Cheers

  3. Anonymous Says:

    When sending e-marketing via a campaign, how do I BCC the recipients? In our test, all the selected recipients in the TO: field can see every single other recipient. I’m confident there’s a way to blind copy the recipients, but we can’t find it!

    • leadmaster Says:

      In the LeadMaster system all of the emails show up in the TO; field, however, when the emails are sent, they are sent one at a time so the only person in the TO: field is the person it was addressed to. Go ahead and experiment, you’ll see what I mean.

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