Introducing Improved Outlook Synchronization for LeadMaster’s Sales Lead Management CRM Cloud Computing SaaS Solution

LeadMaster announces improved Outlook integration with their sales lead management CRM software solution.
Using the new Outlook integration features, LeadMaster Lead Management CRM users may sync LeadMaster and Outlook contacts bi-directionally, log email correspondence in their LeadMaster database and sync calendar activities back and forth between the LeadMaster Lead Management CRM and Outlook. This latest update is compatible with Office 2010.
These product enhancements further allow LeadMaster users to ramp up productivity and reduce inconsistencies due to double entry and/or lack of data.
The Outlook Integration module is a separately installed application that adds a “Send & Log” or simply “Log” button to the various email views in Outlook. This minimizes the need for extra mouse clicks, saving time and making logging processes easier and more user-friendly.
Each email that is selected to be logged in the system is then associated with a specific record in the user’s database. Those email addresses, which the system could not place to a specific LeadMaster contact, are then placed in a “File Cabinet,” which the user can access to file them manually. This allows for no lost information and ensures proper placement of all valuable data.
Another aspect of the Outlook integration is the Outlook calendar synchronization. With the calendar sync, all activities are stored bi-directionally in both Outlook and LeadMaster. LeadMaster’s built-in scheduling system can be configured to alert users to important callbacks, appointments and demonstrations, improving productivity and reducing both double entry errors and missed opportunities.
Regarding such synchronization enhancements, LeadMaster’s CEO, Russ King states, “These product enhancements came with a lot of sleepless nights on our engineers’ part but with great enthusiasm company-wide. With these improvements, users reduce double-entry, time wasted, and human error while drastically improving productivity and effectiveness. And we’re confident that all LeadMaster & Outlook users will experience that first-hand.”

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