The importance of creating tools that anyone can use to customize the system to match your business requirements

I had a conversation with a prospect yesterday.  He asked why LeadMaster has so many tools for end users.  Things like:

  • mapping web forms to custom forms for getting data from a website into LeadMaster
  • workflow automation for responding to customer inquiries and adding them to a lead nurturing program
  • changing the lead nurturing track as their sales status changes
  • task management to keep the sales progress moving
The answer is simple.  Things change and when your business changes you’ll probably need to modify your sales lead management / CRM /  SFA / opportunity management / E-Marketing system.  Developers are expensive.  One prospect I spoke with spent 18 months and $370,000 on their Sugar implementation for 50 sales reps.  They called LeadMaster because the system still didn’t do what they needed.  Ouch!
No one knows your business better than you.  Rather than make the system so difficult that you need to spend money on developers we provide you with the tools so you can modify the system yourself.  Of course, not everyone is going to be interested in crafting their system to reflect their business model so LeadMaster has consultants who provide assistance.
The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.
Explore posts in the same categories: LeadMaster Solutions

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