New Feature – Workflow Automation for Email Messages

Let’s say you’re doing an email marketing campaign to a group of executives.  Using the LeadMaster e-marketing reports shows you who has opened your email or clicked on a link.

But what if you want to know immediately after someone has opened the email or clicked on a link so that you can:

  1. Give them a call to discuss what they’re reading?
  2. Send them an invitation to a webinar on the subject.
  3. Add their name to your list of hot prospects.

Chances are good if they clicked on a link they’d like to know more.

LeadMaster’s new feature – workflow automation for email – works whenever:

  1. Individual email messages are sent
  2. Email messages are sent from the search results page
  3. E-Marketing email messages are sent
Workflow Process for Opening Email and/or Clicking on a Link

Workflow Process for Opening Email and/or Clicking on a Link

You can send a text message or send an email as a result of someone opening an email or clicking on a link.  You can also add a message to the LeadMaster ticker to notify people in your workgroup.

Workflow action result from clicking on a link
Workflow action result from clicking on a link
You can add conditions, such as If the Lead Value is > $10,000 then
  1. Send me an email and copy my manager.
  2. Send the prospect a followup email / invitation
Condition for the workflow for email opens and clicks
Condition for the workflow for email opens and clicks
Now you can get instant notification whenever someone opens or clicks on a link in your e-marketing campaigns.
It’s point and click easy.
The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.
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