New Marketing Automation Functions for Email

Email marketing is huge.  There are several companies that have revenues of $100 million plus providing email marketing.  It seems everyone is doing it.  It’s cost effective and easy.  But does your Email marketing solution do the following?

  • Provide you with instant notification (email or text message) when someone opens your email or click on a link?
  • Add the people that clicked on a link to a specific lead nurturing track automatically?
    • For example, suppose you sell tractors.  Do you have the capability to add people to specific lead nurturing tracks depending upon what they clicked on – lawn tractors, farm tractors, multi-purpose, economy, diesel, gas etc.
  • Add a business rule to this contact’s record for things like calling them to discuss what they’re interested in?

LeadMaster provides all of the above and more.  For workflow automation processes associated with opening an email message and clicking on a link in the email message, the following new actions are available:

  • Update Record
  • Add Task
  • Add to Sales Rep Comments/Notes
  • Add to Lead Nurturing Track

Marketing Automation for Email - New Features & Functions

Marketing Automation for Email – New Features & Functions


The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.

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