Archive for March 2012

New Version of the LeadMaster Lead Provider Integration Guide

March 22, 2012

LeadMaster has an updated version of the Lead Provider Integration Guide.

About LeadMaster / Lead Provider Integration

The LeadMaster Lead Provider Integration provides the ability for a lead provider to automate the process of submitting leads to LeadMaster.

The following information is maintained for each customer to which a lead provider will submit leads:

1. Campaign – Leads submitted by the lead provider can be associated with a specific campaign.

2. Zip code assignment – Leads submitted by the lead provider can be assigned to an account manager and / or partner rep based on the zip code associated with the lead (if included).

3. Use round robin for account manager assignment – leads submitted by the lead provider can be assigned to an account manager using the round robin queue.

4. Use round robin for partner rep assignment – leads submitted by the lead provider can be assigned to a partner rep using the round robin queue.

5. Custom Form – Leads submitted by the lead provider can include additional fields beyond the basic demographic fields that can be used to populate a custom form.

Note that leads are not assigned unless zip code assignment, account manager round robin assignment or partner rep round robin assignment are enabled.

You can send leads to LeadMaster via HTTP post, Email Parsing, Web Form to Custom Form Mapping and through the LeadMaster API.

Using the lead provider integration you can submit either via an HTTP post call using your development language of choice (javascript, vbscript, java, etc.) or via an email.  Both ways are discussed in detail in the LeadMaster Lead Provider Integration Guide

 

The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.

Marketing Automation Services Survey

March 16, 2012

Software Advice is conducting a survey to determine how marketing automation and demand generation consultants price their services.

The results of the survey will be published here on the blog.  If you provide either marketing automation or demand generation services please take a moment to fill out the survey.

Here is the link: http://software-advice.polldaddy.com/s/marketing-automation-consultant-services-pricing.

 

The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.