Lead Scoring Website Visitors with LeadMaster’s Lead-Xtreme

With LeadMaster’s Lead-Xtreme website visitor information flows into the LeadMaster CRM automatically, even when visitors don’t fill out a web form.

Once you have all of your website visitors flowing into your LeadMaster database you may want to use Lead Scoring to help point out high potential prospects.

Here’s an example of a dashboard chart that shows the lead score for this week’s website visitors.

Website Visitors Lead Score Chart

Website Visitors Lead Score Chart

Here’s how you can setup LeadMaster to do lead scoring for your website visitors.

Lead-Xtreme captures information about the number of pages visited, the date / time of the last visit and the traffic source.

In this example, we are translating the number of pages visited into a lead score.

  • 1 pageview = Mild Interest
  • 2-3 pageviews = Awareness
  • 4-6 pageviews = Looking
  • 7+ pageviews = Qualified
  • Any pageviews + an appointment = Hot Prospect
Website Visitor Information recorded in LeadMaster

Website Visitor Information recorded in LeadMaster

The lead score field is automatically updated via workflow automation based upon the number of page views.

Pageviews=Lead Score

Pageviews=Lead Score

In the image below you’ll see how that happens.  Workflow management sets the lead score according to the number of page views a website visitor has.

Workflow Automation that assigned a Lead Score depending upon # of pageviews

Workflow Automation that assigned a Lead Score depending upon # of pageviews

You can also score leads from specific lead sources and/or advertising sources.  For example, suppose that you’d like to score your leads from LinkedIn.  Simply search on Traffic Source contains ‘ LinkedIn’.

Search for specific lead sources, for example Source=LinkedIn

Search for specific lead sources, for example Source=LinkedIn

When you get the search results you can chart those leads based upon the lead score.

LinkedIn Leads Score

LinkedIn Leads Score

There are many ways to use LeadMaster for lead scoring.  This is just one example.

The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.

Explore posts in the same categories: General Info, LeadMaster Solutions

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