Archive for September 2012

LeadMaster Gains Momentum in Advertising Agencies

September 21, 2012

Roswell, Georgia — September 21, 2012

With marketing budgets under pressure, advertising agencies are being asked to deliver more than just branding and impressions. Their customers want to know what was sold as a result of their investments in advertising and marketing campaigns.

Agencies are discovering that it is easy to show clients a return-on-marketing investment when they deploy LeadMaster to monitor and report on campaign efforts. Agencies are also discovering LeadMaster’s all-in-one solution is a perfect fit to help expand their own customer base.

Agencies are deploying LeadMaster’s integrated tools to help their clients succeed in several ways:

** Providing a unified customer marketing database to capture leads from all sources: landing pages, advertising, trade shows, call center, email, etc.

** Rapid distribution of inquiries to the client’s direct and indirect sales channels and introducing a lead scoring methodology to help prioritize a customer’s sales inquiries.

** Deploying lead nurturing, drip marketing and incubation services for longer term prospect inquiries.

** Tracking marketing-to-sales conversions on all inquiries throughout the entire campaign.

** Enabling real-time marketing ROI dashboards that measure the cost-per-lead, sales per campaign and overall return on investment.

** Landing page and custom forms that provide unlimited options for capturing & storing strategic marketing data.

** Configuring marketing automation, automated workflow and business rules that simplify the entire sales and marketing process.

LeadMaster CMO, Andy Brownell says, “LeadMaster is delivering an all-in-one solution for advertising and marketing agencies of all types and sizes. For example, suppose an agency wants to run an email marketing campaign and then have the inside sales team call people who open the email and click on a link embedded in the message. First, LeadMaster has an easy wizard for creating and sending email marketing campaigns. Second, automating the process of adding callbacks to a caller’s calendar when someone clicks on a link in an email marketing campaign takes a just a few clicks in LeadMaster’s business rules. It’s all point and click, nothing difficult to learn. Then using the marketing ROI report the agency can track what was sold as a result of the email marketing campaign.”

The ability to private-label the LeadMaster solution without a long term contract makes it easy to integrate into existing campaigns. LeadMaster’s ultra-competitive value proposition and feature rich solution make it attractive for any size agency.

Brownell concluded, “LeadMaster is committed to expanding solutions for agencies. The LeadMaster platform is a huge revenue opportunity for any agency. Agencies can sign up to become LeadMaster partners and bundle a white label version of the system with their marketing programs. This helps their clients measure marketing ROI, score leads, track sales, manage and distribute leads and automate their marketing. LeadMaster helps answer one of the most difficult questions for any marketing manager, ‘What was sold as a result of that campaign?’.”

About LeadMaster

LeadMaster offers a multifunction cloud-computing software solution for sales and marketing professionals. Everything is in one easy-to-use online web-based application. You can choose to implement an end-to-end Sales Lead Management CRM Software solution or select specific point solutions to satisfy your sales & marketing requirements.

Options include:

LeadMaster’s on-demand customizable SaaS solutions combine sales lead management software, lead tracking solutions, sales force automation tools (SFA), customer relationship management features (Sales CRM), LeadMaster Voice solutions and virtual call center solutions. This powerful web-based application has helped companies large and small from virtually every industry.

The LeadMaster sales lead management CRM solution is intuitive and easy to use, providing real-time lead capture, lead distribution, lead tracking, lead nurturing, custom reporting and email marketing. LeadMaster makes it easy to qualify and convert leads from virtually any source – landing page, email, call center, webinar, sales lead suppliers and more.

The LeadMaster sales lead management CRM product is straightforward and easy to learn yet has robust features like marketing automation, workflow automation, round-robin lead distribution, mobile access, CRM analytics and Outlook integration.

LeadMaster products and services are available through a global network of value-added resellers, consultants and system integrators.

The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.