LeadMaster Partners with Personifeye for Communication Agency Expansion

Joint partnership will improve Agency business development efforts and create new revenue streams.

LeadMaster All-in-One Solution - Lead Tracking, Lead Management, Opportunity Management, CRM, Email Marketing, Workflow Automation

LeadMaster, a leader in cloud computing solutions for sales lead management, marketing automation and CRM announces their close partnership with Personifeye.

Personifeye, a communications consulting firm, assists agencies to reset their operating model, enabling them to grow and prosper in today’s fast changing multichannel marketing environment.

Personifeye will introduce the LeadMaster platform to the communication agency industry as the solution to transform the way agencies manage customer interactions. The all-in-one LeadMaster platform is easy to learn yet has robust features like marketing automation, lead nurturing, message personalization, website integration, campaign management and lead scoring.

By providing an easy-to-adopt customized version of the all-in-one LeadMaster platform, Personifeye will help agencies organize and manage their business development efforts by:

  • Assuring that business development is an always-on process, more effective than a start-and-stop program when time allows for the attention of senior management, or the “all hands on deck” scramble when client billings need replacement. In addition, and critically important, is the ability to provide agency managers with a real-time view of the business development pipeline.
  • Providing a range of communication capabilities from sophisticated marketing automation to simply managing email newsletter programs, press releases and content marketing campaigns. LeadMaster keeps track of all electronic communications as well as automating follow up reminders and keeping a record of all personal interaction with prospects, clients, industry thought leaders, or any target audience.
  • Using the LeadMaster platform provides agencies with the ability to create closed loop marketing campaigns and establish automated two-way communication with clients and prospects based upon audience preference. Agencies will have the ability to execute sophisticated lead generation and follow up contact strategies. For example, sending email campaigns directly from LeadMaster for delivery on specific dates to selected prospects based on their past actions (or inaction), business category, lead source, geography, or other variables.

In addition to helping with business development, Personifeye will introduce the LeadMaster platform as a service offering that agencies can offer to their prospects and existing client base. This will bring tremendous added value and also provide an additional revenue stream to the agency. By adopting the LeadMaster platform agencies will realize a wide variety of benefits:

  • They’ll have a tool they can offer clients to manage their lead / conversion / sales cycle.
  • Agencies can lead clients in the practice of state-of-the-art data-driven marketing.
  • Agencies can help clients monitor sales force activity more tightly, and make informed changes as necessary to keep plans on track.
  • Track marketing performance against marketing costs, using the built-in marketing ROI report to evaluate the effectiveness of marketing campaigns.

Russell King, LeadMaster Founder and CEO of LeadMaster said, “We are excited about our partnership with Personifeye. Marketing communication agencies have always found LeadMaster to be a powerful marketing automation tool to help them manage their own internal or their client’s target database. Our partnership with Personifeye will help more agencies realize the benefits of having an Agency based all-in-1 marketing automation platform.”

Personifeye CEO, Thomas Schick, said, “Historically, agency principals have found the new business development process to be undisciplined and inconsistent, whether managed internally or outsourced. We believe that a repeatable sales process coupled with the LeadMaster platform will be able to deliver an efficient, economical new business development effort, providing the results agencies have been striving for.”

About Personifeye

Personifeye helps communication agencies grow and prosper in today’s fast-changing, multichannel environment . . . by adopting an efficient unified marketing practice with digital capabilities at the core.

Personifeye’s agency practice enables communication agencies to quickly transition to a fully unified marketing model. Their consulting engagements prepare agencies with the structure, strategy, and methodology needed to excel in the 21st century marketing mix. Since 2007 they’ve helped more than 100 agencies redefine and re-energize themselves to successfully pitch, win and retain new business.

About LeadMaster

LeadMaster offers a multifunction cloud-computing software solution for sales and marketing professionals. Everything you need in one easy-to-use online web-based application. You can choose to implement an end-to-end Sales Lead Management CRM Software solution or select specific point solutions to satisfy your sales & marketing requirements.

LeadMaster’s on-demand customizable SaaS solutions combine sales lead management software, lead tracking solutions, sales force automation tools (SFA), customer relationship management features (Sales CRM), LeadMaster Voice solutions and virtual call center solutions. This powerful web-based application has helped companies large and small from virtually every industry.

The LeadMaster sales lead management CRM solution is intuitive and easy to use, providing real-time lead capture, lead distribution, lead tracking, lead nurturing, custom reporting and email marketing. LeadMaster makes it easy to qualify and convert leads from virtually any source – landing page, email, call center, webinar, sales lead suppliers and more.

The LeadMaster sales lead management CRM product is straightforward and easy to learn yet has robust features like workflow automation, round-robin lead distribution, mobile access, CRM analytics and Outlook integration.

LeadMaster products and services are available through a global network of value-added resellers, consultants and system integrators.

The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.

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