LeadMaster Reaches 15 Year Milestone – Delivers Cloud-Based Sales and Marketing Automation Solution Since 1998

LeadMaster celebrates their 15 year anniversary with new application software enhancements including a bold new interface for the platform.

LeadMaster, a leading provider of All-In-One cloud computing solutions is celebrating its 15th year in business. The Georgia based Software as a service (SaaS) company provides CRM based solutions including Sales Lead Management, CRM, Marketing Automation, Campaign Management, Email Marketing, Lead Scoring, Virtual Call Center and Website Integration.

Founded in 1998, LeadMaster is a pioneer in cloud software for sales and marketing teams. Long before the terms cloud computing and software-as-a-service became common, LeadMaster had established a client base spanning the globe. LeadMaster supports users from a wide variety of industries from Fortune 50 to startups. LeadMaster continues to expand worldwide thanks to an indirect channel of reseller partners, multiple language support and continuous updates to the LeadMaster platform.

2012 was a busy year for LeadMaster with regard to partnerships. LeadMaster signed Tech Data as a global reseller for LeadMaster solutions. LeadMaster also partnered with Personifeye to focus on the advertising agency market and with Home Star Broker Solutions to focus on the real estate market. LeadMaster worked with Electronic Voice Services to provide easy click-to-call and sophisticated calling features for users of the affordable EVS VOIP services. 3CLogic completed their integration with LeadMaster and Bedrock software is working on integrating LeadMaster with Hubspot.

LeadMaster’s commitment to continually enhancing the product brought a number of improvements in 2012. Some of the highlights include:

· New Web 3.0 Interface
· Integration with 3CLogic’s Cloud Contact Center
· Opportunity Workflow
· Lead Scoring Website Visitors with LeadMaster’s Lead-Xtreme
LeadMaster Sales Lead Management / CRM / Email Marketing / Automation· ‘Responses are Dependent On’ Field in Custom Forms
· Field Masking on Custom Forms
· Post to Demographic Fields without a Custom Form
· Chart Special Interest Fields
· Attach Files to Records via Lead-Xpress
· Updated Password Management
· New Ways to Restrict Access to the LeadMaster Hierarchy
· Additional Fields for Tracking Sales Opportunities
· Custom Form Labels Act as Links
· Using Gmail as an alternate email server
· Admin can Delete Tasks for Others
· Create Report Subscriptions for Others
· Generic Softphone Integration

“It has been another exciting and productive year,” said Russ King, LeadMaster CEO. “We are consistently adding new customers thanks to innovative software enhancements including Lead-Xpress, Lead-Xtreme and Auto Lead Scoring. As you can see by the enhancements in 2012 we continue to invest in creating new capabilities in the LeadMaster platform and 2013 will be no exception. We are also very excited about the new interface on the LeadMaster platform and have received positive feedback from our beta testers.”

Thomas Schick, President/CEO of Personifeye, the communications consulting firm that assists agencies adjust their operating model for today’s fast paced multichannel marketing environment, said, “LeadMaster’s new interface makes it easy to navigate the powerful functions. Although we are relatively new to the platform we’ve already launched several campaigns and have fully automated our new business development process.”

For 2013 LeadMaster plans to officially release a bold new interface for the LeadMaster platform along with a new streamlined website. They also plan to continue expanding their business by recruiting more value added partners around the globe. LeadMaster partners include marketing consultants, business consultants, marketing agencies and call centers as well as the more traditional computer consultants, system integrators and value added resellers.

About LeadMaster

LeadMaster offers a multifunction cloud-computing software solution for sales and marketing professionals. Everything you need in one easy-to-use online web-based application. You can choose to implement an end-to-end Sales Lead Management CRM Software solution or select specific point solutions to satisfy your sales & marketing requirements.

Options include:

Lead-Xpress – A revolutionary new way for sales reps to receive and update sales leads.

E-Marketing – Drip marketing, lead nurturing, email tracking, open & clicks reporting.

Lead-Xtreme – It’s like caller-ID for your website. Website visitor info flows into LeadMaster CRM in real-time.

Call Center Solutions – Combining LeadMaster solutions provides a complete virtual call center system.

Voice-Leads – Convert text leads into speech, call the rep, read the lead & offer to connect with prospect.

LeadMaster’s on-demand customizable SaaS solutions combine sales lead management software, lead tracking solutions, sales force automation tools (SFA), customer relationship management features (Sales CRM), LeadMaster Voice solutions and virtual call center solutions. This powerful web-based application has helped companies large and small from virtually every industry.

The LeadMaster sales lead management CRM solution is intuitive and easy to use, providing real-time lead capture, lead distribution, lead tracking, lead nurturing, custom reporting and email marketing. LeadMaster makes it easy to qualify and convert leads from virtually any source – landing page, email, call center, webinar, sales lead suppliers and more.

The LeadMaster sales lead management CRM product is straightforward and easy to learn yet has robust features like workflow automation, round-robin lead distribution, mobile access, CRM analytics and Outlook integration.

LeadMaster products and services are available through a global network of value-added resellers, consultants and system integrators.

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Explore posts in the same categories: General Info, What's New at LeadMaster


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