New LeadMaster Feature – ‘Sent From’ for E-Mail Marketing

In the past when an email marketing campaign was sent email from LeadMaster it would come from the User’s email address.  Effective 6/28 all email marketing campaigns are sent from the CRMTool.net domain.  The ‘Reply To’ email address will continue to contain the email address of the user who sent the email so that if someone clicks ‘Reply’ the email will arrive in the user’s InBox as it should. For example here’s what the header now looks like when E-marketing email comes from LeadMaster:

From: “Andy Brownell” <messages@crmtool.net>
Subject: Messages are Sent from CRMTool.net
To: “Don Hall” <don.hall@marketing.com>
Reply-To: “Andy Brownell” <andy.brownell@leadmaster.com>

We are making this change because sending email where the mail server domain doesn’t match the ‘Sent From’ domain name on the email can potentially have a negative impact on the mail server’s sender score.  This change will help LeadMaster to maintain a high Sender Score which contributes to high deliverability rates for  email marketing campaigns. The Modern interface, in Workgroup settings, allows the choice of either:

  1. having the email sent from CRMTool.net or
  2. the users email for all users in the Workgroup.
Send from CRMTool.net

Send from CRMTool.net

Explore posts in the same categories: General Info, What's New at LeadMaster

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4 Comments on “New LeadMaster Feature – ‘Sent From’ for E-Mail Marketing”

  1. jax Says:

    can we edit this in the old interface?


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