Archive for March 2014

Smart Queue Enhancement

March 31, 2014

To speed up management of the Smart Queue the calculation of available records is now determined one at a time by clicking on the select button.  This means the Smart Queue appears almost instantly which makes it faster and easier to manage your calling campaigns.

 

Smart Queue Before Showing Available Records

Smart Queue Before Showing Available Records

Notice that you don’t see the status of each queue until after you click on the ‘Select’ button.  In the image below I’ve clicked on the Bob Decker Queue and it is now displaying the status and available records.

 

Smart Queue After Clicking Select to Show Available Records

Smart Queue After Clicking Select to Show Available Records

 

 

LeadMaster recognized with Growth Award

March 31, 2014

Business analytics company, SIGNL, recognizes LeadMaster with Growth Award.

 

LeadMaster Momentum

LeadMaster Momentum

Marketing Automation Research Study Reveals Companies Need Sales Lead Management

March 27, 2014

I recently came across a research study on marketing automation which analyzed nearly 900 interactions with companies looking to purchase marketing automation software. Highlighted in the report are:

  • The most active buyer segments
  • The top requested features
  • Why organizations are looking for a new solution to handle marketing initiatives

Buyer segments:

  • Surprisingly, 91 percent of buyers were evaluating marketing automation software for the first time.
  • 50 percent of the buyers were companies with fewer than 50 employees, showing a growing adoption of marketing automation technology among small businesses.
  • The high tech industry is the industry most actively evaluating solutions, representing 23 percent of the sample. The next largest segments were consulting, manufacturing, media and advertising.
  • 48 percent of buyers were currently using CRM software to manage their marketing operations.

Top requested features:

Lead nurturing is the most requested feature with more than 80 percent of buyers citing this as their top need, followed by reporting/analytics, lead scoring, email marketing and drip marketing.

Marketing Automation Top Features

Marketing Automation Top Features

Why are companies are looking at marketing automation?

The #1 reason is to improve the sales lead management. What this tells us is that most CRM vendors aren’t providing a good solution for managing leads.

Marketing Automation Top Reasons

Marketing Automation Top Reasons

What does this mean for marketing automation moving forward?

Since enterprise-level businesses have typically been more aggressive adopters of marketing automation systems, it is interesting to see such a large number of small businesses express interest in implementing a solution. This is likely an indication that marketing automation is moving downstream, and the need for lead management functionalities that go with it.

The study was conducted by Software Advice between Jan 1, 2013 and Dec 31, 2013.

 

 

 

New Feature – Creating Landing Pages & Response Pages in LeadMaster

March 16, 2014

There is a new tab in the Campaigns section of LeadMaster called ‘Landing Pages’.  It allows you to easily create a web page with a form.  When the form is filled out the data is sent your LeadMaster database.

LeadMaster Landing Pages Introductory Video

There are pre-built templates to help you get started.  All you have to do is add your logo, images and text.

Now when you  do email marketing and online advertising to drive prospects to your landing page the data on the form will immediately be sent to LeadMaster.