Archive for the ‘LeadMaster Services’ category

LeadMaster Announces Advanced Integration with CounterPath and InterFax

July 31, 2014

LeadMaster’s Partner Alliance Program adds phone and fax functionality through integration with third party platforms.

LeadMaster, a leader in sales lead management & marketing automation solutions, announces integrations with CounterPath and InterFax. The new LeadMaster integration with CounterPath’s Bria4 soft phone provides advanced VoIP dialing. The new LeadMaster integration with InterFax provides HIPAA compliant send fax capability.

CounterPath’s latest soft phone product allows LeadMaster users to dramatically improve productivity by simply clicking on a phone number to place a call. The Bria4 is a carrier grade soft phone providing the ability to make and receive phone calls and video calls over the Internet. It also supports instant messaging and file transfer. The Bria4 works on the Windows 7 and 8 operating systems as well as Mac platforms. When used in conjunction with the LeadMaster Smart Queue, this integrated solution provides tremendous efficiency for sales teams, improving both speed to connect and daily call volume. Configuring LeadMaster to support click-to-call with the Bria4 takes only a moment, simply enable click-to-call in LeadMaster, enter VoIP logon credentials into the soft phone and the configuration is complete.

The InterFax integration allows LeadMaster users to send and receive faxes from within the LeadMaster application. The InterFax integration works within the LeadMaster Connector Architecture. The connector architecture is a framework for integrating LeadMaster with third party applications through the built-in LeadMaster workflow function. To enable the send fax function in LeadMaster, the user enters their InterFax user name and password and selects a fax template in the workflow automation function. With the configuration complete, anytime the user wants to send a fax they simply select the checkbox or drop-down menu that activates the workflow. Users can configure different checkboxes to send different fax templates. Sending a fax in LeadMaster is as easy as clicking a checkbox.

These integrations are available today in the standard LeadMaster configuration.

LeadMaster’s Lead Management / Marketing Automation / CRM Solution Included in Tech Data’s StreamOne™ Solutions Store

January 23, 2012
LeadMaster, a leading provider of cloud computing solutions for CRM, Sales Lead Management, Marketing Automation and Sales Force Automation today announced an agreement with Tech Data Corporation (NASDAQ: TECD), one of the world’s largest wholesale distributors of technology products. With this agreement in place, the LeadMaster family of solutions will be distributed through Tech Data’s U.S. network of over 60,000 value added resellers (VARs).

LeadMaster’s on-demand customizable SaaS solution combines CRM software, sales lead management solutions, sales force automation tools (SFA) and marketing automation features in a seamless easy-to-use online application. Thesepowerful web-based tools have helped companies all over the world, large and small; from a wide variety of industries increase their sales revenue. LeadMaster’s highly intuitive application makes it easy to increase sales revenue by helping to qualify, track and convert leads.

LeadMaster Sales Lead Management / CRM / Email Marketing / Automation

“Our StreamOne partnership with LeadMaster reconfirms Tech Data’s commitment to provide our customers with innovative software that will continue to help them meet their business goals,” said Stacy Nethercoat, Vice President of Software Product Marketing for Tech Data. “By offering LeadMaster, our network of resellers is able to provide business value and an innovative solution to end-users.”

Russell King, Founder and CEO of LeadMaster said, “We are enthusiastic about our partnership with Tech Data. We believe partner success happens as a result of customer success and our relationship with Tech Data will help drive customer success. Simplicity, integration and customization are critical success factors for any cloud computing solution. With Tech Data’s 60,000 VARs, customers are sure to get the consulting and support they need to successfully implement the LeadMaster solution.”

This Agreement with Tech Data Allows LeadMaster to Reach 60,000 Value-Added Resellers

 

The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.

LeadMaster Offers Free Trial For Voice-Leads – The New Instant Lead Notification System

July 18, 2011
Voice-Leads

Voice-Leads

Roswell, GA – July 18, 2011 – LeadMaster, a leading provider of lead management, CRM and sales force automation solutions, today announced the free 30-day trial for its Voice-Leads software solution. Sign up is easy: Clients fill out a quick questionnaire, click submit, and their system test drive is on its way.

LeadMaster’s Voice-Leads, which was introduced earlier this year, operates to improve and accelerate connections with prospects. When activated, Voice-Leads enables an immediate phone connection with leads coming into the LeadMaster Lead Management CRM system. This functionality extends across various workflow automation platforms, online inquiry forms, web forms, landing pages, email leads, leads from lead generators (HTTP post) and even existing records.  Leads from all of these sources flow seamlessly into the LeadMaster system – in real-time.

As leads flow into the LeadMaster system, they are captured and converted into a phone call. 74 percent of leads that convert will do so with the first business that calls them back. Voice-Leads immediately calls the designated sales representative, providing details about the lead and the option to connect with the prospect. The instantaneous functionality of Voice-Leads improves lead conversion ratios, as the system has generated increases of up to 300 percent in client’s conversion rates. This removes the possibility of missed leads, which results in maximizing sales opportunities.

“When only half of your leads are being followed up, it effectively doubles the cost of your lead generation programs,” said Andy Brownell, LeadMaster CMO. “It’s easy to cost justify Voice-Leads when you move your lead follow-up rate from 50 percent to 100 percent.”

LeadMaster’s Voice-Leads provides clients with various calling options to ensure maximal lead response potential for their business. These calling functions include: Jump Ball, Step Ring, Round Robin, After Hours and Call Backs.

  • Jump Ball – ring all of your sales reps’ phones simultaneously and the first person to answer the phone gets the lead.
  • Step Ring – rep A gets 30 seconds to answer their office phone. If they don’t answer then they have 30 seconds to answer their cell phone. If it remains unanswered, then rep B gets 30 seconds to answer, and so on. You pick the phones and you pick the durations.
  • Round Robin – rep A gets this lead, rep B gets the next one and rep C gets the one after that. You can have multiple round robin queues.
  • After Hours – you can schedule when you want after hours leads delivered by time zone. You set the priority, so fresh leads are delivered first.
  • Call Backs – if you were unable to connect with the prospect, you can specify as many reattempts as you want.

The free trial allows clients to further explore the software system and to test out these connection functionalities.

Clients interested in testing this lead management software solution have the opportunity to leverage the power of online lead generation with the phone via Voice-Leads.  Completing a simple web form on the LeadMaster website is all it takes to activate the system.

About LeadMaster

LeadMaster offers a variety of cloud-computing software solutions:

Sales Lead Management CRM Software – Everything you need in one easy-to-use online web-based application.

Lead-Xpress – A revolutionary new way for sales reps to receive and update sales leads.

Lead-Xtreme – It’s like caller-ID for your website. Website visitor info flows into LeadMaster CRM in real-time.

LeadMaster Voice – Click to call, power dialing and virtual phone switch integrated with LeadMaster CRM.

Call Center Solutions – Combining LeadMaster solutions provides a complete virtual call center system.

LeadMaster’s on-demand customizable SaaS solutions combine sales lead management software, lead tracking solutions, sales force automation tools (SFA), customer relationship management features (Sales CRM), LeadMaster Voice solutions and virtual call center solutions. This powerful web-based application has helped companies large and small from virtually every industry.

The LeadMaster sales lead management CRM solution is intuitive and easy to use, providing real-time lead capture, lead distribution, lead tracking, lead nurturing, custom reporting and email marketing. LeadMaster makes it easy to qualify and convert leads from virtually any source – landing page, call center, webinar, sales lead suppliers and more.

The LeadMaster sales lead management CRM product is straightforward and easy to learn yet has robust features like workflow automation, round-robin lead distribution, mobile access, CRM analytics and now improved Outlook integration.

LeadMaster products and services are available through a global network of value-added resellers, consultants and system integrators.

 

The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.

A Smart Match: LeadMaster Lead Management CRM Introduces CallFire Integration

June 22, 2011
LeadMaster Power-Call

LeadMaster Power-Call

Roswell, GA – June 22, 2001 – LeadMaster, a leader in Sales Lead Management CRM Solutions, announced their integration today with CallFire, a leading provider of enterprise-grade cloud telephony solutions. This new integrated product, named LeadMaster Power-Call, will help call centers and sales professionals maximize efficiency and productivity. LeadMaster anticipates this solution will be well received, as the collaboration provides users with more options and tools for improving their sales effectiveness.

Andy Brownell, LeadMaster CMO says, “LeadMaster created the Power-Call integration to meet the needs of inbound and outbound call centers, sales and marketing teams and customer service departments. Some calling systems can be complex. By comparison, this is one of the easiest systems to use and administer I’ve ever seen. Getting a calling team setup on an outbound campaign is basically three steps:

1) Give the campaign a name.
2) Use the LeadMaster search engine to find the list of people to call.
3) Select the phone reps that will do the calling for the campaign.

Click Submit and the Power-Call cloud call center is ready to go. All of the people selected to participate in the calling campaign will have a ‘Call Campaigns’ link on their LeadMaster home page.

Call Campaigns

When the reps are ready to begin calling they click ‘Call’ on the LeadMaster home page and their phones will automatically begin to ring. If an individual rep wants to create a calling list it’s even easier. Just search for the records, for example, today’s callbacks and then select ‘Start Calling’ from the Options menu and the phone starts ringing. It’s an easy solution use and an easy solution to try because there are no long-term contracts, it’s all month-to-month.”

The LeadMaster Power-Call solution allows companies of any size to build a contact center, in any location, without hardware, software or upfront capital cost. Because of this flexibility, cloud call centers allow for quick and easy set-up and administration of at-home agents. LeadMaster’s Power-Call allows distributed centers to act as one, regardless of geographic location. In essence, anyone with a computer and a broadband connection can be a part of the call center team.

When sales reps use manual dialing, it increases the possibility of mistakes. They also have to deal with busy signals and disconnected numbers. These issues are eliminated with LeadMaster’s Power-Call. Plus, the easy-to-use interface allows agents to capture data, while managers can access real-time reporting and analytics.
LeadMaster’s Power-Call solution shifts outbound dialing into overdrive, streamlining call center functions and maximizing the revenue from calling campaigns. Users can benefit from a 20 to 30 percent increase in efficiency.
According to Brownell, “The LeadMaster Power-Call System is like a big, automatic switch board that connects sales reps and call center agents to customers immediately.

• Calls are optimized
• Agents are happy
• Time is spent efficiently
• Sales productivity increases

The savings really add up as LeadMaster Power-Call cloud call center solution streamlines the calling process – which leads to both cost and time savings – time that can be used for talking with more prospects and customers.”

LeadMaster Power-Call is available only in the US through a network of value-added resellers, consultants and system integrators.

About LeadMaster

LeadMaster offers a variety of cloud-computing software solutions:

LeadMaster’s on-demand customizable SaaS solutions combine sales lead management software, lead tracking solutions, sales force automation tools (SFA), customer relationship management features (Sales CRM), LeadMaster Voice solutions and virtual call center solutions. This powerful web-based application has helped companies large and small from virtually every industry.

The LeadMaster sales lead management CRM solution is intuitive and easy to use, providing real-time lead capture, lead distribution, lead tracking, lead nurturing, custom reporting and email marketing. LeadMaster makes it easy to qualify and convert leads from virtually any source – landing page, call center, webinar, sales lead suppliers and more.

The LeadMaster sales lead management CRM product is straightforward and easy to learn yet has robust features like workflow automation, round-robin lead distribution, mobile access, CRM analytics and now improved Outlook integration.

LeadMaster products and services are available through a global network of value-added resellers, consultants and system integrators.

 

The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.

Using HTTP Post to Send Data to LeadMaster Custom Forms

June 9, 2011

There are two ways to post data to LeadMaster custom forms:

  1. HTTP post using your language of choice (Javascsript, VBscript, Java etc).  You’ll need to be registered with a user ID & Password as ‘Lead Provider’ to post data to LeadMaster.  Please note: this is not the same user ID & Password that you use to access LeadMaster, this user ID is only for posting data.  You’ll find a detailed explanation by following this link: http://www.leadmaster.com/LeadMaster-Library/Marketing-Literature/LeadMaster – Lead Provider Integration.pdf
  2. HTTP post from a web form / landing page where you’ll use the ‘Map Web Forms to Custom Forms’ tool in the Administration section of LeadMaster.  Please note: you will need the appropriate privileges to access the ‘Map Web Forms to Custom Forms’ tool.  You’ll find a step-by-step guide by following this link: http://www.leadmaster.com/LeadMaster-CRM-Solutions/LeadMaster-CRM/CRM-Features-LeadMaster/CRM-Landing-Page-Integration.asp

This document explains #1 above.   Since many people receive leads via email and want to post the contents in both the database and a custom form, this document explains how to parse an email and post it to both the database fields and custom form fields.  The concept is the same both with and without the email parse, the only difference is when simply posting you don’t have to extract the data from the email first.

Below is the email we’ll parse to get the data. It’s important to note that for an email to be correctly parsed consistently, it must be received in the same format each time.

Parse Email

Step 1 – Create a custom form with the fields you want to post the data to.  In this case, the demographic fields from the email (Company, First Name, Last Name, Title, Phone etc.) are posting to the demographic fields in LeadMaster and all the rest are posting to the custom form (Segment, Revenue, Applications, Integration etc.)

Custom Form

Step 2 – Create an email parse.  LeadMaster provides mapping for all the standard fields.  Those fields are identified with the prefix ‘lp_’.  You can find additional information about this in the ‘LeadMaster / Lead Provider Integration’ documentation.

http://www.leadmaster.com/LeadMaster-Library/Marketing-Literature/LeadMaster – Lead Provider Integration.pdf

To make it easier to identify the difference between the standard fields and the custom form fields, the custom form fields have the prefix ‘ab_’.

Field Extraction

Step 3 – Once all the fields have been extracted from the email, the data needs to be sent to LeadMaster.  In this example, the data is being sent via HTTP Post.

HTTP Post

HTTP Post

Step 4 – All that remains is to map the data that is being sent via HTTP post to the custom form.  To do this you’ll need to be set up as a ‘Lead Provider’ and have the appropriate access privileges.

Simply type in the lead provider fields exactly as they were entered in the HTTP post.

Update Lead Provider

You’ll notice that only the custom form fields (those starting with ‘ab_’) are mapped.  That’s because the standard fields go directly into the database.

 

The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.

LeadMaster Announces Partnership with MarketNet Services

August 3, 2010

LeadMaster, a leader in sales and lead management, is proud to announce its affiliate partnership with MarketNet Services, LLC..  As affiliate partners, both companies will evaluate customer inquiries with a goal of aligning those potential customers with the lead management solution best suited to their needs.  LeadMaster is well suited for those interested in simple, yet robust self-service lead management solutions.  MarketNet is positioned to assist those clients with more complicated lead management challenges.

LeadMaster has been a leader in sales and lead management offering their white-label solution since 1998.  Known for its complete customizability, robust marketing automation features and easy-to-use workflow processes, LeadMaster has perpetually gone above and beyond the call of duty to provide robust solutions for its clients.

LeadMaster’s Chief Marketing Office, Andy Brownell, believes that it is now time to go to the next step. “There are great software packages out there, and not all of them do the same thing or are even appropriate for all types of companies. This partnership with MarketNet Services ensures that our clients are getting the best possible product to fit their needs.”

With its philosophy of “No Lead Left Behind™,” MarketNet Services is a leading provider of lead management systems for companies with multi-step or mixed sales channels.  From overlapping territories by geography, to product capabilities or vertical focus, to weighting based on each channel’s revenue goals for a specific product, the incommand Marketing System™ is an easy-to-use, web-based system that can be used stand alone or integrated with any CRM system.  Manufacturers or companies that sell through a combination of dealers, resellers, distributors and their own internal sales force use MarketNet to ensure fair lead distribution while providing one source for marketing information and campaign return on investment reporting.

Effective company-wide lead management programs are a challenge to implement for most organizations. The LeadMaster and MarketNet Services affiliate partnership will provide prospective clients of both companies the best possible solution for their needs.  Both  solutions offer relevant and timely lead nurturing as well as sophisticated workflow automation and a more full featured, end-to-end lead management solution that will increase sales, yet for different types of companies.

LeadMaster’s CEO, Russell King, states, “We are glad to partner with those near the industry to deliver superior results to our clients. While LeadMaster is a great product, we understand that our solutions may not fit everyone’s needs, and we are happy to help them find a solution appropriate to them.”

“MarketNet excels at creating solutions for companies with complex sales processes while keeping the functionality and user requirements at a minimum.  LeadMaster’s target client is different and yet their philosophy is similar” added JT McDonald, President of MarketNet Services, LLC.  “This partnership helps us better serve the market by being able to offer the right solution, even when it’s not ours.”

About LeadMaster

LeadMaster offers on-demand customizable SaaS solutions combining sales lead management software, lead tracking solutions, sales force automation tools (SFA), customer relationship management features (Sales CRM) and virtual call center solutions. This powerful web-based application has helped companies large and small from virtually every industry. The LeadMaster solution is intuitive and easy to use, providing real-time lead capture, lead distribution, lead tracking, lead nurturing, custom reporting and email marketing. LeadMaster makes it easy to qualify and convert leads from virtually any source – landing page, call center, webinar, sales lead suppliers and more. The LeadMaster product is straightforward and easy to learn yet has robust features like workflow automation, round-robin lead distribution, mobile access, CRM analytics and Outlook integration. 
 LeadMaster’s products and services are available through a global network of value-added resellers, consultants and system integrators.   For more information, please visit the LeadMaster at http://www.LeadMaster.com and

About MarketNet

With a philosophy of ―No Lead Left Behind™, MarketNet creates lead management solutions for people who:

· Want to capture, respond to, distribute and track leads from all sources

· Need immediate lead notification sent to the best-suited sales person based on their channel sales strategy

· Require automatic follow-up and lead nurturing to increase sales closure rates

· Want to know what the sales person actually did with the lead

· Must be able to justify their marketing campaigns by measuring ROI

Clients such as The HON Company, Konica Minolta Business Solutions, U.S.A., Inc., 4Front Engineered Solutions, BrassCraft, Inc. (A Masco Company) and others have partnered with MarketNet to leverage their marketing investments, yielding more leads and converted sales per dollar spent. Founded in 1996, MarketNet is based near Grand Rapids, Mich. For more information, please visit MarketNet at http://www.marketnetservices.com.

 

The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.

How do you know what happened to the sales leads that were passed to the channel partners?

June 9, 2010

For those of us who do business through channel partners, finding out exactly what happened to leads that were sent to the channel can be a challenge.

  • Lead Tracking – How many leads did your partners follow up?
  • Lead Aging – When did the partners follow up?
  • Lead Analytics – How many turned into sales?   What was sold?
  • ROI Analysis – What’s the ROI for each program that generated those leads?

If  have a channel sales rep helping your partners follow up with and close the leads that you send to the channel, you’re probably doing a better job than most. Still, having a channel rep is expensive and many leads may fall through the cracks.  Why?  Because sales is a numbers game and the prospects/leads that aren’t ready to buy now are on the losing team.  Each partner rep may work with dozens of channel partners and each partner rep may work with a dozen manufacturers/suppliers – each of whom may work hundreds of leads. And when a rep has a hot lead and is working to close a deal, he’s not focused on the long-term leads.

Many people thought that CRM systems were the answer.  But reps frequently enter whatever it takes to get management off their backs about the long-term leads –  things like ‘Called 3 times and couldn’t reach them,’ or ‘No opportunity,’ prematurely marking them dead.  If you’re using one of the big name CRM systems take a good hard look and ask yourself if you’re really getting what you want out of the system.  According to a recent survey 73% of CRM users use less than 50% of the features.  Most people aren’t getting what they pay for out of the big name CRM vendors.

Management might not understand why reps do this, but in the reps’ perspective, it makes sense: they only have so much time, and working on proposals, configurations, presentations and briefings takes time.  They’d much rather be working on an immediate deal than on a lead that might close in 6 months.

So what’s the answer?  From my experience, combining what I call a ‘Lead Driver’ with a quality lead management system can increase the number of A-level leads passed to sales reps, thus increasing the number of deals closed.

First, let’s focus on the lead driver role with leads. The primary role of a lead driver is to manage the leads as they flow through the channel, whether this position is internally filled or outsourced.  Following and managing the leads through the channel has to be the individual’s sole responsibility, so that they have time to update the disposition of the leads as time goes on.

Next, let’s examine how the Lead Driver works with partners.  If a partner hasn’t followed up on a lead within a specified period of time, the lead driver reassigns it to another partner.  Thus, the lead driver follows the lead until it is either closed, lost to the competition or has been determined to never truly have been a lead.  Examining the leads that weren’t really leads can help improve the lead scoring methodology. Moreover, as sales reps focus only on leads that are truly sales ready while the rest are sent to lead nurturing or inside sales, the lead driver helps drive not only leads but also revenue and sales efficiency.

Now let’s examine the second part of the equation – the process.  For the Lead Driver process to go smoothly, all sales leads must be passed through a single quality lead management system like LeadMaster.  This provides management with the real-time status of any and all leads; it helps marketing know the effectiveness and the ROI of their lead generation programs; it minimizes outdated information in your database; and the channel manager can finally track which partners are following up on leads and which aren’t.

Thus, the problem of tracking ROI and channel efficiency is solved with a dedicated “lead driver,” or manager, and a single lead management system that you and your whole channel shares. But this is not the only benefit of maintaining one lead management system throughout the channel. This approach can also benefit your partner sales reps.  Here’s an example.  When a partner rep leaves the company and a new rep is hired, the lead driver gives them a call, tells them about the leads they’ll be working and walks them through the lead management system.  By having up-to-date information about their leads in a system that is easy-to-use, the new rep can come up to speed quickly.

So, consider the possibility of implementing something like this for your own channel. Find someone who is dedicated to work leads through the system, and deliver quality leads to your sales reps. With a small initial investment, you’ll be sure to increase sales and thus, increase revenue.

 

The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.