Archive for the ‘LeadMaster Solutions’ category

LeadMaster Announces Advanced Integration with CounterPath and InterFax

July 31, 2014

LeadMaster’s Partner Alliance Program adds phone and fax functionality through integration with third party platforms.

LeadMaster, a leader in sales lead management & marketing automation solutions, announces integrations with CounterPath and InterFax. The new LeadMaster integration with CounterPath’s Bria4 soft phone provides advanced VoIP dialing. The new LeadMaster integration with InterFax provides HIPAA compliant send fax capability.

CounterPath’s latest soft phone product allows LeadMaster users to dramatically improve productivity by simply clicking on a phone number to place a call. The Bria4 is a carrier grade soft phone providing the ability to make and receive phone calls and video calls over the Internet. It also supports instant messaging and file transfer. The Bria4 works on the Windows 7 and 8 operating systems as well as Mac platforms. When used in conjunction with the LeadMaster Smart Queue, this integrated solution provides tremendous efficiency for sales teams, improving both speed to connect and daily call volume. Configuring LeadMaster to support click-to-call with the Bria4 takes only a moment, simply enable click-to-call in LeadMaster, enter VoIP logon credentials into the soft phone and the configuration is complete.

The InterFax integration allows LeadMaster users to send and receive faxes from within the LeadMaster application. The InterFax integration works within the LeadMaster Connector Architecture. The connector architecture is a framework for integrating LeadMaster with third party applications through the built-in LeadMaster workflow function. To enable the send fax function in LeadMaster, the user enters their InterFax user name and password and selects a fax template in the workflow automation function. With the configuration complete, anytime the user wants to send a fax they simply select the checkbox or drop-down menu that activates the workflow. Users can configure different checkboxes to send different fax templates. Sending a fax in LeadMaster is as easy as clicking a checkbox.

These integrations are available today in the standard LeadMaster configuration.

New Feature – User Selectable Smart Queues

May 16, 2014

In July 2013 LeadMaster introduced ‘Smart Queues’.  Smart Queues provide the ability to organize leads from different sources and feed those to the user in prioritized order. Once users enter one of the Smart Queues they simply click on ‘Get Lead’ and the Smart Queue determines which lead has the highest priority and delivers that to the users.

The Smart Queue is easy to configure.  Select the availability of the records (this prevents the system from displaying a west coast record at 8am on the east coast), specify the search criteria for the records that will be included in this queue (for example trade show leads), select the sort options (for example select Call Attempts Ascending and you’ll get those records that haven’t been called yet) select the users who you want to have access to the queue and it’s ready to go.


Smart Queue

Smart Queue


This latest enhancement allows you to define individual queues for unique groups of callers.  For example you might want to organize your queues by product, geography, customer service rep or by any of the many fields available in the search engine.


User Selectable Smart Queues

User Selectable Smart Queues

New Feature – Merging Fields from Opportunities into Quote/Proposal Templates

May 16, 2014

LeadMaster has Opportunity Management as one of the basic functions in the system.  It includes storing, searching, emailing and reporting on opportunities.  LeadMaster also has a customizable Quote / Proposal system.  Now the two features have come together with the addition of merging data from opportunities into quotes and proposals.

Start with a Quote Template.  You can either use one of the pre-defined professional looking templates or create your own.

Start by Using one of the Pre-Defined Quote Templates or Create Your Own

Start by Using one of the Pre-Defined Quote Templates or Create Your Own

Next select the fields you want to add to your  quote / proposal.  In addition to all of the standard contact fields from the database you also have opportunity fields.


Place the merge fields wherever you want on the template

Place the merge fields wherever you want on the template

After you’ve finished with the design and merge the template is complete and ready to use.  Find the contact and you can create a PDF for printing or sending via email.


The finished Quote-Proposal is Ready to Go

The finished Quote-Proposal is Ready to Go


New Lead-Xpress Feature – Quick Action Sections 2 & 3 Added to the Lead-Xpress Page

May 16, 2014

Lead-Xpress is an inexpensive way to close the loop on sales leads.  It provides the sales lead in an email format with a secure link to the CRM.  Just click on the link to update the record in the CRM – no logging in – nothing to learn – fast & easy.  This way you always know what’s happening with the sales leads and what you sold as a result of the investment you made to get those sales leads.

From: Your Sales Manager
Subject: Lead Update Request
Date: May 16, 2014 at 4:56:16 PM EDT

Dear Bob,

You have a new lead or a request to update an existing opportunity. Please click click here to update the status of this record.  Or click here to go to the portal for access to all of your records –  All Accounts

Company – American Internet Services, LLC.
Contact – Franklin Worth
Pasadena California

When you click on the link in the Lead-Xpress Email it takes you to the customizable ‘Lead-Xpress’ page in a browser.  Lead-Xpress supports all 3 of the LeadMaster Click Action sections – these sections contain checkboxes that are tied to automation.  Click a single checkbox and you can accomplish a variety of tasks – send an email, update the lead status, update the sales stage, make a note in the sales comments etc.
Lead-Xpress Page to Update the CRM

Lead-Xpress Page to Update the CRM

LeadMaster has 3 sets of Click Actions with 18 customizable checkboxes in each.  Previously only the 1st set was available to the Lead-Xpress user.  Now with this update all three sets are available for even greater functionality and flexibility.


Smart Queue Enhancement

March 31, 2014

To speed up management of the Smart Queue the calculation of available records is now determined one at a time by clicking on the select button.  This means the Smart Queue appears almost instantly which makes it faster and easier to manage your calling campaigns.


Smart Queue Before Showing Available Records

Smart Queue Before Showing Available Records

Notice that you don’t see the status of each queue until after you click on the ‘Select’ button.  In the image below I’ve clicked on the Bob Decker Queue and it is now displaying the status and available records.


Smart Queue After Clicking Select to Show Available Records

Smart Queue After Clicking Select to Show Available Records



Marketing Automation Research Study Reveals Companies Need Sales Lead Management

March 27, 2014

I recently came across a research study on marketing automation which analyzed nearly 900 interactions with companies looking to purchase marketing automation software. Highlighted in the report are:

  • The most active buyer segments
  • The top requested features
  • Why organizations are looking for a new solution to handle marketing initiatives

Buyer segments:

  • Surprisingly, 91 percent of buyers were evaluating marketing automation software for the first time.
  • 50 percent of the buyers were companies with fewer than 50 employees, showing a growing adoption of marketing automation technology among small businesses.
  • The high tech industry is the industry most actively evaluating solutions, representing 23 percent of the sample. The next largest segments were consulting, manufacturing, media and advertising.
  • 48 percent of buyers were currently using CRM software to manage their marketing operations.

Top requested features:

Lead nurturing is the most requested feature with more than 80 percent of buyers citing this as their top need, followed by reporting/analytics, lead scoring, email marketing and drip marketing.

Marketing Automation Top Features

Marketing Automation Top Features

Why are companies are looking at marketing automation?

The #1 reason is to improve the sales lead management. What this tells us is that most CRM vendors aren’t providing a good solution for managing leads.

Marketing Automation Top Reasons

Marketing Automation Top Reasons

What does this mean for marketing automation moving forward?

Since enterprise-level businesses have typically been more aggressive adopters of marketing automation systems, it is interesting to see such a large number of small businesses express interest in implementing a solution. This is likely an indication that marketing automation is moving downstream, and the need for lead management functionalities that go with it.

The study was conducted by Software Advice between Jan 1, 2013 and Dec 31, 2013.




New Feature – Creating Landing Pages & Response Pages in LeadMaster

March 16, 2014

There is a new tab in the Campaigns section of LeadMaster called ‘Landing Pages’.  It allows you to easily create a web page with a form.  When the form is filled out the data is sent your LeadMaster database.

LeadMaster Landing Pages Introductory Video

There are pre-built templates to help you get started.  All you have to do is add your logo, images and text.

Now when you  do email marketing and online advertising to drive prospects to your landing page the data on the form will immediately be sent to LeadMaster.