Posted tagged ‘E-mail Marketing’

New Feature – E-Marketing

October 29, 2010

LeadMaster has a new menu item in the top navigation bar for E-Marketing.  Many of these features were previously available in LeadMaster email marketing but now they’ve been consolidated into one easy-to-use area.

New E-Marketing Menu

New E-Marketing Menu

To minimize disruption for customers the new E-Marketing menu isn’t automatically displayed.  To make the new menu item visible you’ll need to go into Administration / Customize Pages and enable the new menu item.  If you don’t have access to Customize Pages see your LeadMaster administrator.

Enable E-Marketing Menu in Banner

Enable E-Marketing Menu in Banner

Clicking on the new E-Marketing menus reveals an easy-to-use interface for accessing everything you need to create, send and report on email marketing campaigns.

E-Marketing Page

E-Marketing Page

The E-Marketing page is divided into 2 main sections.  The section on the left shows you the email messages you’ve already sent.  The section on the right provides access to sending emails, creating / managing email templates and reporting on previously sent email messages – these functions are also available from the menu buttons in the second navigation bar.

When you click on ‘Create an Email Message’ you’ll be taken to a page with a simple 6-step process.  In steps 1 & 2 you’ll select the recipients of the email message and specify the template (if any) you’d like to use.

The first two steps in creating an email for e-marketing.

The first two steps in creating an email for e-marketing.

In step 3 you specify the content of the email.  If you’ve decided to use a template then most of the work is probably already done for you and you just need to make minor modifications to the template to personalize it.  This is a full HTML editor so you can include images, videos, links, tables etc.

LeadMaster HTML Email Editor

LeadMaster HTML Email Editor

In steps 4, 5 & 6 you’ll enter your contact information, send yourself a test message if you want and finally give your message the name that will show up on the E-Marketing page for reporting purposes.

The final 3 steps in creating an E-marketing message

The final 3 steps in creating an E-marketing message

Once your email message is sent you can view the # of messages sent and the # of people that opened your message from the main E-marketing page.  This is also where you’ll access the E-Marketing reporting.

E-Marketing Reporting

E-Marketing Reporting

From the E-Marketing Reporting page you can report on:

  • Opens & Clicks
  • Opens – Unopened
  • Opens Over Time
  • Clicks
  • Clicks Over Time
  • Opens By Time
  • Opens By Email Address
  • Clicks by Link
  • Clicks by Email Address
  • Unopened
  • Opt-Outs

Please note.  Email marketing will need to be turned on before you’ll have access to it.

The benefit of providing E-Marketing right inside your LeadMaster lead management / CRM system is that you’ll be able to easily communicate with both prospects and customers, create lead nurturing tracks, create drip marketing campaigns and track the progress of your E-Marketing campaigns.

E-marketing is one of the most cost effective methods of marketing.  Now it’s easy with LeadMaster.

 

The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.

LeadMaster Celebrates Twelfth Year of Business

February 11, 2010

ROSWELL, Georgia — February 10, 2010 LeadMaster, a leading provider of cloud computing solutions for Sales Lead Management, Lead Tracking, Online CRM tools and Sales Force Automation solutions celebrates twelve years in business.

Founded in 1998, LeadMaster is a true pioneer in the provision of online sales and marketing tools long before the terms customer relationship management and software-as-a-service became common parlance. Today the company has thousands of users spanning the globe.  LeadMaster users come from a wide variety of industries and all size companies, from Fortune 50 to small business.  LeadMaster continues to expand worldwide thanks to multiple language support.

During 2009 LeadMaster’s commitment to continually enhancing their product offering has brought a number of improvements to the flagship CRM product.  Some of the highlights include

  • A user-friendly Landing Page Mapping Tool that allows non-programmers to have the data from landing pages flow into the LeadMaster system automatically.
  • QuickBooks Integration so users don’t need to key in data twice.
  • Further improvements with Outlook integration.
  • A new Quote Generating System to provide users with a quick and convenient way to produce quotes for customers.  It also conveniently generates an opportunity if required.
  • Enhanced E-mail Marketing features including Lead Nurturing, Reporting and Bounce Management.
  • New interface enhancements for Logon Management
  • Integration with enterprise level Call Center Solutions like Connect First.
  • New Charting Features for the home page / information center / dashboard.
  • New pre-configured Security Levels to make it easier to standardize security settings.
  • New lead distribution methodology including Round Robin distribution.
  • Additional features and functions in the Workflow & Automation Management features.
  • New products like Lead-Extreme, which provides Website “Caller ID” and LeadMaster Voice a new digital phone service.

For 2010 LeadMaster is looking forward to expanding the business with the launch of their new global partner program.

See previous releases

LeadMaster Celebrates:

5 Years in Business

8th Year in Business

9th Year of Growth

10 Year Anniversary

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About LeadMaster

LeadMaster, a leader in sales and lead management, delivers tangible benefits to sales, marketing and call center teams through its web-based solutions and call center services.  LeadMaster’s flagship cloud computing application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales lead management, lead tracking, sales force automation tools (SFA), customer relationship management features (CRM) and call center capabilities, this powerful web-based application helps companies pinpoint where leads are converting into revenue to quickly increase close ratios and maximize return on investment (ROI) for marketing campaigns. LeadMaster’s products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and system integrators.   For more information, please visit the LeadMaster at http://www.LeadMaster.com and http://blog.LeadMaster.com

©2010 LeadMaster, Inc. All rights reserved. The product names used in this press release are for identification purposes only. All trademarks and registered trademarks are the property of their respective owners.

The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.