Posted tagged ‘email bounce management’

New Feature – Email Bounce Manager now in E-Marketing

January 18, 2012

Two years ago LeadMaster added the Email Bounce Management functionality to the application.

Managing Bounced Email in LeadMaster

Email Bounce Management Best Practice

Bounce Manager Update

At that time the bounce manager was only available in the Administration section of the application.  Because bounce management is an important part of successful e-marketing the bounce manager has been added to the E-Marketing section of LeadMaster.

LeadMaster Bounce Manager - Now Available in E-Marketing

LeadMaster Bounce Manager – Now Available in E-Marketing

 

The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.

More E-Marketing Best Practices

November 22, 2010

Good news, you’ve discovered just how easy LeadMaster is to use for E-Marketing.  Now your challenge is to make sure your messages get delivered so they’ll be opened.

Here are a few suggestions.

First, use an opt-in list.  You can either build your list from your customer base or you can buy an opt-in list.  Don’t use a program that scours the internet for email addresses.

Second, check ‘Bounced Email Messages’ in the Admin section of LeadMaster.  If you got a hard bounce it means that email address no longer exists.  Sending to it again will mark you as a spammer.  Solution?  In ‘Bounced Email Messages’ select all the hard bounces and then ‘Disable Email Addresses’ and then ‘Delete Bounce Records’.  What about soft bounces?  Check the date – if they bounced a while ago then just delete the notice, whatever the problem it has been cleared up.  If you’ve received a soft bounce for every message you’ve sent in the last month then it’s time to Disable and Delete.

Third, make sure your messages aren’t caught by spam filters.  Typically spam filters use an algorithm to determine an email’s ‘spam score’.  If your email scores high enough it will be determined to be spam and either a) not get delivered or b) get delivered to the junk mail / spam folder.

There are tools available to give you an indication of your spam score.  The one I use is Mailing Check.  You can download it from this link  http://www.mailingcheck.com/check-spam-score/  It provides both a numerical rating and text rating (good, bad, not-bad).  To use Mailingcheck you’ll need a .eml file.  To create that, send yourself the email and save that email to your local computer.

Here are some of the things that will significantly increase your spam score

  • Act Now!
  • One of a Kind Opportunity!
  • Lots of CAPITALIZATION and exclamation points!!!!
  • Multiple references to money – eg. money back guarantee, lowest price etc.

The LeadMaster newsletter for November gets a MailCheck score of 2.2 (not bad).  It has lots of links and images which also increase the spam score.

Announcing Lead-Xpress | LeadMaster Newsletter

There is no definitive number that you need to keep your spam score below in order to avoid the junk folder because each mail server setup is uniquely determined by the person who installed it.

The criteria for ‘what is spam’ is constantly evolving.  Many spam filters are in constant communication either with the software company that developed them or with each other sharing their list of rules.  So the spam filter rules grow over time as more people click on the button ‘This is Spam’ in their email program.

With this information you should see maximum returns from your E-Marketing campaigns.  Good selling.

 

The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.

Email Marketing – Bounce Management – A Lead Management Best Practice

February 5, 2010

Bounce management is a lead management best practice.  There are two very good reasons to manage your bounced emails.

1) Mail servers may block all mail from you if you repeatedly send mail to a bad address on their domain.
2) For response tracking, you need to subtract out the bounces for an accurate report.

Bounce Management is built-in to the email marketing component of LeadMaster CRM.  That means you can manage bounces anytime you send emails from LeadMaster, examples include standard emails, HTML evites, newsletters, lead nurturing etc.

To access the Bounce Manager click on Administration in the top navigation bar, then click on ‘Bounced Email Addresses’.

Bounce Management Menu in Administration

Bounce Management Menu in Administration

This menu takes you to the Bounced Email Addresses page lists all bounced email addresses captured from bounced email messages sent from the workgroup.  Each record in the list contains the following:

  1. Name of the contact associated with the email address
  2. Email address
  3. Soft bounces – the number of soft bounces for this email address
  4. Last soft bounce date – date of the last soft bounce
  5. Hard bounces – the number of hard bounces for this email address
  6. Last hard bounce date – date of the last hard bounce
  7. Send Email Enabled – attribute of the contact that indicates if the email address has been marked as bad
  8. Disable / Enable – link to mark the email address as bad / good
  9. Delete – link to delete the record of bounces for this email address
Bounced Email Addresses Page

Bounced Email Addresses Page

The list sorts by the hard bounce count so that the email addresses with the greatest number of hard bounces show first.

  1. Select page – selects all records in the list
  2. Clear page – de-selects all records in the list
  3. Enable email addresses – marks the selected email addresses as good
  4. Disable email addresses – marks the selected email addresses as bad
  5. Delete bounce records – deletes the selected bounce records
  6. There is a search for a specific email address
Update Primary Contact Information Page

Update Primary Contact Information Page – Bad Email Checkbox

The contact page now includes a checkbox field that indicates if an email address has been marked bad.  The user can mark the email address as good from this page.  Note that this field only displays if the email address has been marked bad.

If you have any suggestions for further improvements for bounce management please let us know.

 

The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.