Posted tagged ‘marketing automation’

Marketing Automation Research Study Reveals Companies Need Sales Lead Management

March 27, 2014

I recently came across a research study on marketing automation which analyzed nearly 900 interactions with companies looking to purchase marketing automation software. Highlighted in the report are:

  • The most active buyer segments
  • The top requested features
  • Why organizations are looking for a new solution to handle marketing initiatives

Buyer segments:

  • Surprisingly, 91 percent of buyers were evaluating marketing automation software for the first time.
  • 50 percent of the buyers were companies with fewer than 50 employees, showing a growing adoption of marketing automation technology among small businesses.
  • The high tech industry is the industry most actively evaluating solutions, representing 23 percent of the sample. The next largest segments were consulting, manufacturing, media and advertising.
  • 48 percent of buyers were currently using CRM software to manage their marketing operations.

Top requested features:

Lead nurturing is the most requested feature with more than 80 percent of buyers citing this as their top need, followed by reporting/analytics, lead scoring, email marketing and drip marketing.

Marketing Automation Top Features

Marketing Automation Top Features

Why are companies are looking at marketing automation?

The #1 reason is to improve the sales lead management. What this tells us is that most CRM vendors aren’t providing a good solution for managing leads.

Marketing Automation Top Reasons

Marketing Automation Top Reasons

What does this mean for marketing automation moving forward?

Since enterprise-level businesses have typically been more aggressive adopters of marketing automation systems, it is interesting to see such a large number of small businesses express interest in implementing a solution. This is likely an indication that marketing automation is moving downstream, and the need for lead management functionalities that go with it.

The study was conducted by Software Advice between Jan 1, 2013 and Dec 31, 2013.

 

 

 

New Feature – Drag & Drop for Workflow & Marketing Automation

July 15, 2013

The ordering of automations can be important.  If you have a long list of automations now you’ll find it easier to stay organized with drag & drop.  Just grab onto anywhere in the row of the automation, hold down the mouse button and drag it to the new location.  Let the mouse button go and your automation is now in the new location.

Automations now have Drag & Drop

Automations now have Drag & Drop

LeadMaster’s Latest Design Release is Optimized for Tablets

February 3, 2013
The new interface provides tablet users with easy access to social media features, lead scoring, lead assignment, marketing automation and personalized dashboard reports.
LeadMaster, a leader in cloud computing solutions for sales lead management, marketing automation and CRM announces compatibility of their new interface for the LeadMaster cloud-based application with all major brands of tablets. The new Web 3.0 interface features many enhancements that dramatically improve overall user experience for people who access the application using tablets.

Some of the key redesign features include streamlined and customizable banner menus, multiple dashboards for each user and multiple productivity tools in the jQuery accordions on the home page. The LeadMaster platform is an all-in-one cloud application for managing sales leads, automating marketing and managing customer relationships. The application is a cost effective All-in-1 solution combining CRM, SFA, Lead Management, Marketing Automation and Virtual Call Center features. The new easy-to-use interface provides tablet users with the same powerful features as desktop users.

The user-definable menu system provides one-click access to the features / functions of the LeadMaster platform that are most important to the individual customer. Users get one-click access to incoming leads, prospect nurturing, email marketing, marketing automation and campaign management. The social media ‘web links’ provide LeadMaster users with an efficient way to research and qualify prospects. The user-definable multiple real-time dashboards, make it easy to track and manage key performance indicators at a glance. The jQuery accordions provide fast access to: My Calls & Tasks, My Leads, My Searches, My Reports & Charts and My Recent Items.

— The My Calls & Tasks feature is the daily organizer for call backs and action items. This is the feature that helps keep LeadMaster users organized and on track.

— The My Leads accordion provides instant notification when new leads arrive in the system for a sales rep.

— The My Searches section provides a list of saved searches for instant access to key information.

The My Reports & Charts drop down menu shows a list of saved reports and charts. LeadMaster reports contain a preview feature that displays what the report is going to look like, using the customer’s data. Customers can also subscribe to reports and have those reports emailed to them on a daily, week or monthly basis. The report subscriptions are a convenient way for management to keep up with what’s going on in the business. Because work is often interrupt driven, the My Recent Items section provides a quick way to return to what you were recently working on.

Russell King, LeadMaster CEO said, “The world has moved quickly in terms of embracing tablets. They are low cost and versatile, supporting both Wifi and 4G. In looking to the future we thought it was important to design this new interface to meet the growing need for tablet compatibility.”

About LeadMaster

LeadMaster offers a multifunction cloud-computing software solution for sales and marketing professionals. Everything you need in one easy-to-use online web-based application. You can choose to implement an end-to-end Sales Lead Management CRM Software solution or select specific point solutions to satisfy your sales & marketing requirements.

Options include:

Lead-Xpress – A revolutionary new way for sales reps to receive and update sales leads.

E-Marketing – Drip marketing, lead nurturing, email tracking, open & clicks reporting.

Lead-Xtreme – It’s like caller-ID for your website. Website visitor info flows into LeadMaster CRM in real-time.

Call Center Solutions – Combining LeadMaster solutions provides a complete virtual call center system.

Voice-Leads – Convert text leads into speech, call the rep, read the lead & offer to connect with prospect.

LeadMaster’s on-demand customizable SaaS solutions combine sales lead management software, lead tracking solutions, sales force automation tools (SFA), customer relationship management features (Sales CRM), LeadMaster Voice solutions and virtual call center solutions. This powerful web-based application has helped companies large and small from virtually every industry.

The LeadMaster sales lead management CRM solution is intuitive and easy to use, providing real-time lead capture, lead distribution, lead tracking, lead nurturing, custom reporting and email marketing. LeadMaster makes it easy to qualify and convert leads from virtually any source – landing page, email, call center, webinar, sales lead suppliers and more.

The LeadMaster sales lead management CRM product is straightforward and easy to learn yet has robust features like workflow automation, round-robin lead distribution, mobile access, CRM analytics and Outlook integration.

LeadMaster products and services are available through a global network of value-added resellers, consultants and system integrators.

  Email a friend

LeadMaster Partners with Personifeye for Communication Agency Expansion

November 27, 2012

Joint partnership will improve Agency business development efforts and create new revenue streams.

LeadMaster All-in-One Solution - Lead Tracking, Lead Management, Opportunity Management, CRM, Email Marketing, Workflow Automation

LeadMaster, a leader in cloud computing solutions for sales lead management, marketing automation and CRM announces their close partnership with Personifeye.

Personifeye, a communications consulting firm, assists agencies to reset their operating model, enabling them to grow and prosper in today’s fast changing multichannel marketing environment.

Personifeye will introduce the LeadMaster platform to the communication agency industry as the solution to transform the way agencies manage customer interactions. The all-in-one LeadMaster platform is easy to learn yet has robust features like marketing automation, lead nurturing, message personalization, website integration, campaign management and lead scoring.

By providing an easy-to-adopt customized version of the all-in-one LeadMaster platform, Personifeye will help agencies organize and manage their business development efforts by:

  • Assuring that business development is an always-on process, more effective than a start-and-stop program when time allows for the attention of senior management, or the “all hands on deck” scramble when client billings need replacement. In addition, and critically important, is the ability to provide agency managers with a real-time view of the business development pipeline.
  • Providing a range of communication capabilities from sophisticated marketing automation to simply managing email newsletter programs, press releases and content marketing campaigns. LeadMaster keeps track of all electronic communications as well as automating follow up reminders and keeping a record of all personal interaction with prospects, clients, industry thought leaders, or any target audience.
  • Using the LeadMaster platform provides agencies with the ability to create closed loop marketing campaigns and establish automated two-way communication with clients and prospects based upon audience preference. Agencies will have the ability to execute sophisticated lead generation and follow up contact strategies. For example, sending email campaigns directly from LeadMaster for delivery on specific dates to selected prospects based on their past actions (or inaction), business category, lead source, geography, or other variables.

In addition to helping with business development, Personifeye will introduce the LeadMaster platform as a service offering that agencies can offer to their prospects and existing client base. This will bring tremendous added value and also provide an additional revenue stream to the agency. By adopting the LeadMaster platform agencies will realize a wide variety of benefits:

  • They’ll have a tool they can offer clients to manage their lead / conversion / sales cycle.
  • Agencies can lead clients in the practice of state-of-the-art data-driven marketing.
  • Agencies can help clients monitor sales force activity more tightly, and make informed changes as necessary to keep plans on track.
  • Track marketing performance against marketing costs, using the built-in marketing ROI report to evaluate the effectiveness of marketing campaigns.

Russell King, LeadMaster Founder and CEO of LeadMaster said, “We are excited about our partnership with Personifeye. Marketing communication agencies have always found LeadMaster to be a powerful marketing automation tool to help them manage their own internal or their client’s target database. Our partnership with Personifeye will help more agencies realize the benefits of having an Agency based all-in-1 marketing automation platform.”

Personifeye CEO, Thomas Schick, said, “Historically, agency principals have found the new business development process to be undisciplined and inconsistent, whether managed internally or outsourced. We believe that a repeatable sales process coupled with the LeadMaster platform will be able to deliver an efficient, economical new business development effort, providing the results agencies have been striving for.”

About Personifeye

Personifeye helps communication agencies grow and prosper in today’s fast-changing, multichannel environment . . . by adopting an efficient unified marketing practice with digital capabilities at the core.

Personifeye’s agency practice enables communication agencies to quickly transition to a fully unified marketing model. Their consulting engagements prepare agencies with the structure, strategy, and methodology needed to excel in the 21st century marketing mix. Since 2007 they’ve helped more than 100 agencies redefine and re-energize themselves to successfully pitch, win and retain new business.

About LeadMaster

LeadMaster offers a multifunction cloud-computing software solution for sales and marketing professionals. Everything you need in one easy-to-use online web-based application. You can choose to implement an end-to-end Sales Lead Management CRM Software solution or select specific point solutions to satisfy your sales & marketing requirements.

LeadMaster’s on-demand customizable SaaS solutions combine sales lead management software, lead tracking solutions, sales force automation tools (SFA), customer relationship management features (Sales CRM), LeadMaster Voice solutions and virtual call center solutions. This powerful web-based application has helped companies large and small from virtually every industry.

The LeadMaster sales lead management CRM solution is intuitive and easy to use, providing real-time lead capture, lead distribution, lead tracking, lead nurturing, custom reporting and email marketing. LeadMaster makes it easy to qualify and convert leads from virtually any source – landing page, email, call center, webinar, sales lead suppliers and more.

The LeadMaster sales lead management CRM product is straightforward and easy to learn yet has robust features like workflow automation, round-robin lead distribution, mobile access, CRM analytics and Outlook integration.

LeadMaster products and services are available through a global network of value-added resellers, consultants and system integrators.

The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.

LeadMaster Gains Momentum in Advertising Agencies

September 21, 2012

Roswell, Georgia — September 21, 2012

With marketing budgets under pressure, advertising agencies are being asked to deliver more than just branding and impressions. Their customers want to know what was sold as a result of their investments in advertising and marketing campaigns.

Agencies are discovering that it is easy to show clients a return-on-marketing investment when they deploy LeadMaster to monitor and report on campaign efforts. Agencies are also discovering LeadMaster’s all-in-one solution is a perfect fit to help expand their own customer base.

Agencies are deploying LeadMaster’s integrated tools to help their clients succeed in several ways:

** Providing a unified customer marketing database to capture leads from all sources: landing pages, advertising, trade shows, call center, email, etc.

** Rapid distribution of inquiries to the client’s direct and indirect sales channels and introducing a lead scoring methodology to help prioritize a customer’s sales inquiries.

** Deploying lead nurturing, drip marketing and incubation services for longer term prospect inquiries.

** Tracking marketing-to-sales conversions on all inquiries throughout the entire campaign.

** Enabling real-time marketing ROI dashboards that measure the cost-per-lead, sales per campaign and overall return on investment.

** Landing page and custom forms that provide unlimited options for capturing & storing strategic marketing data.

** Configuring marketing automation, automated workflow and business rules that simplify the entire sales and marketing process.

LeadMaster CMO, Andy Brownell says, “LeadMaster is delivering an all-in-one solution for advertising and marketing agencies of all types and sizes. For example, suppose an agency wants to run an email marketing campaign and then have the inside sales team call people who open the email and click on a link embedded in the message. First, LeadMaster has an easy wizard for creating and sending email marketing campaigns. Second, automating the process of adding callbacks to a caller’s calendar when someone clicks on a link in an email marketing campaign takes a just a few clicks in LeadMaster’s business rules. It’s all point and click, nothing difficult to learn. Then using the marketing ROI report the agency can track what was sold as a result of the email marketing campaign.”

The ability to private-label the LeadMaster solution without a long term contract makes it easy to integrate into existing campaigns. LeadMaster’s ultra-competitive value proposition and feature rich solution make it attractive for any size agency.

Brownell concluded, “LeadMaster is committed to expanding solutions for agencies. The LeadMaster platform is a huge revenue opportunity for any agency. Agencies can sign up to become LeadMaster partners and bundle a white label version of the system with their marketing programs. This helps their clients measure marketing ROI, score leads, track sales, manage and distribute leads and automate their marketing. LeadMaster helps answer one of the most difficult questions for any marketing manager, ‘What was sold as a result of that campaign?’.”

About LeadMaster

LeadMaster offers a multifunction cloud-computing software solution for sales and marketing professionals. Everything is in one easy-to-use online web-based application. You can choose to implement an end-to-end Sales Lead Management CRM Software solution or select specific point solutions to satisfy your sales & marketing requirements.

Options include:

LeadMaster’s on-demand customizable SaaS solutions combine sales lead management software, lead tracking solutions, sales force automation tools (SFA), customer relationship management features (Sales CRM), LeadMaster Voice solutions and virtual call center solutions. This powerful web-based application has helped companies large and small from virtually every industry.

The LeadMaster sales lead management CRM solution is intuitive and easy to use, providing real-time lead capture, lead distribution, lead tracking, lead nurturing, custom reporting and email marketing. LeadMaster makes it easy to qualify and convert leads from virtually any source – landing page, email, call center, webinar, sales lead suppliers and more.

The LeadMaster sales lead management CRM product is straightforward and easy to learn yet has robust features like marketing automation, workflow automation, round-robin lead distribution, mobile access, CRM analytics and Outlook integration.

LeadMaster products and services are available through a global network of value-added resellers, consultants and system integrators.

The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.

LeadMaster Previews New Web 3.0 Interface

August 28, 2012

August 28, 2012 – LeadMaster, a leader in cloud computing solutions for sales lead management, marketing automation and CRM announces the pre-release of their new interface for the LeadMaster cloud-based application. The new Web 3.0 interface features many enhancements that dramatically improve overall user experience. Some of the key redesign features include enhanced social media integration, streamlined and customizable banner menus, enhanced dashboard capabilities, multifunction home page and powerful reporting previews. The LeadMaster platform is an all-in-one cloud application for managing sales leads, automating marketing and managing customer relationships. The application provides customers with a cost effective solution combining CRM, Lead Management, Marketing Automation, Virtual Call Center and Workflow Automation all into a single yet easy-to-use interface.

New User Interface

New User Interface

For researching both companies and contacts, LeadMaster customers can now easily customize their preferred social and business reference links providing enhanced prospect intelligence. The social media shortcuts provides inside call center teams and outside sales reps with a more efficient way to qualify prospects and prepare themselves before making an outreach to the company.

The new main menu makes navigating to content and tools faster and simpler. The redesigned menu gives the user instant access to the most frequently used parts of the LeadMaster platform, providing one-click access to incoming leads, prospect nurturing, marketing automation and workflow management.

The enhanced dashboard area provides multiple real-time dashboards, making it easier to organize and prioritize charted information. To create a dashboard chart is now a simple menu selection. The dashboards work in combination with the new reports function. The new reports section contains a preview feature that displays what the report is going to look like, using the customer’s data. Customers have an easier time understanding the function of the report when they can see it in a preview. Customers can also subscribe to reports and have those reports emailed to them on a daily, week or monthly basis. The report subscriptions are a convenient way for management to keep up with what’s going on in the business.

The redesigned homepage has a quick search feature for quickly finding companies and contacts. The new software also has enhanced the left navigation that includes a ‘mouse-over’ preview of the user’s calendar and one-click access for scheduling appointments. The enhanced left navigation provides instant access to:

— The Lead Center

— Call Backs & Events

— Recent Items

— My Searches

— My Reports & Charts

The drop down menu for the Lead Center provides instant notification when new leads arrive in the system for a sales rep. LeadMaster now has the ability to notify users of incoming opportunities or other actionable items regardless of where they happen to be within the application. The My Searches section provides a list of saved searches for instant access to key information. The Recent Items section shows a list of the last 15 items that were worked on. The My Reports & Charts drop down menu shows a list of saved reports. The new user interface also contains user customizable skins. There are a variety of pre-configured skins that can be selected with a drop down menu in the user’s settings.

Russell King, LeadMaster CEO said, “One of the primary design criteria for the new interface was to make it faster and easier to use by minimizing the number of clicks it takes to accomplish tasks in the platform. By reducing the number of clicks that it takes to get things done it makes it easier for the user to learn. That’s what LeadMaster is all about, making robust software that is uncomplicated and easy to learn.”

LeadMaster is planning to release the beta after Labor Day.

About LeadMaster

LeadMaster offers a multifunction cloud-computing software solution for sales and marketing professionals. Everything you need in one easy-to-use online web-based application. You can choose to implement an end-to- end Sales Lead Management CRM Software solution or select specific point solutions to satisfy your sales & marketing requirements.

Options include:

Lead-Xpress – A revolutionary new way for sales reps to receive and update sales leads.
E-Marketing – Includes drip marketing, lead nurturing, email tracking, open & clicks reporting.
Lead-Xtreme – It’s like caller-ID for your website. Website visitor info flows into LeadMaster CRM in real- time.
Call Center Solutions – Combining LeadMaster solutions provides a complete virtual call center system.
Voice-Leads – Convert text leads into speech, call the rep, read the lead & offer to connect with prospect.

LeadMaster’s on-demand customizable SaaS solutions combine sales lead management software, lead tracking solutions, sales force automation tools (SFA), customer relationship management features (Sales CRM), LeadMaster Voice solutions and virtual call center solutions. This powerful web-based application has helped companies large and small from virtually every industry.

The LeadMaster sales lead management CRM solution is intuitive and easy to use, providing real-time lead capture, lead distribution, lead tracking, lead nurturing, custom reporting and email marketing. LeadMaster makes it easy to qualify and convert leads from virtually any source – landing page, email, call center, webinar, sales lead suppliers and more.

The LeadMaster sales lead management CRM product is straightforward and easy to learn yet has robust features like marketing automation, workflow automation, round-robin lead distribution, mobile access, CRM analytics and Outlook integration.

LeadMaster products and services are available through a global network of value-added resellers, consultants and system integrators.

 

The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.

LeadMaster Enhances Marketing Automation

April 20, 2012

LeadMaster, announced the immediate availability of their improved marketing automation. With an easy-to-use interface, LeadMaster customers can automate marketing efforts such as launching email campaigns, adding prospects to lead nurturing campaigns and reporting on those campaigns. LeadMaster marketing automation tools are available to LeadMaster resellers and consultants allowing them to offer marketing automation services to their extended client base.

According to Andy Brownell, Chief Marketing Officer at LeadMaster, “Marketing automation is just one of the many fantastic built-in features of LeadMaster. LeadMaster is a multi-function software platform for sales and marketing professionals. It provides functions like lead management, sales management, CRM, E-marketing and marketing automation. We believe it’s important to provide a complete solution for customers. Providing a CRM or lead management system without marketing automation tools is like selling a hamburger without a bun. The LeadMaster marketing automation tools don’t require plug-ins or add-ons and there are no additional fees.”

LeadMaster allows users to set up marketing automation activities through the use of a point-and-click interface. The marketing automation functions are easy to learn and use. Here’s a typical LeadMaster marketing automation after a prospect enters their information on a website or landing page:

  • LeadMaster immediately sends the prospect a confirmation email.
  • LeadMaster adds them to a pre-sales lead nurturing track.
  • LeadMaster assigns the lead to a sales rep.
  • LeadMaster monitors the lead to see if it is being worked and if not takes appropriate action.
    • For example – if the lead isn’t updated in 10 minutes LeadMaster sends a text message to the rep asking them to check their email for a new lead, if the lead hasn’t been updated in 3 hours LeadMaster sends an email to the sales manager.
  • LeadMaster alerts the sales rep anytime the prospect either opens or clicks on a link in one of the emails sent from the system.
  • LeadMaster creates a lead score by updating the contact’s marketing status and marketing activities based upon the prospect’s response to emails.
  • When the prospect becomes a customer, LeadMaster changes their lead nurturing track from pre-sales to post-sales.
  • All of this happens automatically.

LeadMaster marketing automation provides companies with the ability to automate their outbound marketing activities and track how customers respond to those messages so that the sales team can focus on the best opportunities.

Brownell explained, “Suppose you are a landscaping contractor and you offer a variety of products such as walkways, fencing, hot tubs etc. When you send a personalized email marketing brochure using LeadMaster and a prospect clicks on a link in the email for more information, LeadMaster will automatically add that prospect to a specific lead-nurturing track to provide them with additional information. That means the person who clicked on fencing will, over a pre-determined period of time, get a series of personalized emails to inform them about the fencing products. Likewise, the person who clicked on hot tubs will get hot tub information – automatically. As prospects open and click on the information those activities will be recorded and marked in their contact record– again automatically. This creates a lead score providing the sales team with the ability to see who is most interested and in purchasing products.”

LeadMaster provides companies with an easy way to improve their in-bound and out-bound marketing by finding and communicating with prospects most interested in purchasing products. LeadMaster improves marketing speed and agility by automating tasks to help increase efficiency and effectiveness.

The new marketing automation features are available immediately to all LeadMaster customers.

About LeadMaster

LeadMaster offers a multi-function cloud-computing software solution for sales and marketing professionals. Everything you need in one easy-to-use online web-based application. You can choose to implement an end-to-end Sales Lead Management CRM Software solution or select specific point solutions to satisfy your sales & marketing requirements.

Options include:

Lead-Xpress – A revolutionary new way for sales reps to receive and update sales leads.
E-Marketing – Drip marketing, lead nurturing, email tracking, open & clicks reporting.
Lead-Xtreme – It’s like caller-ID for your website. Website visitor info flows into LeadMaster CRM in real-time.
Call Center Solutions – Combining LeadMaster solutions provides a complete virtual call center system.
Power-Call – Cloud phone switch integrated with LeadMaster provides an instant virtual call center.
Voice-Leads – Convert text leads into speech, call the rep, read the lead & offer to connect with prospect.
 LeadMaster Voice – Click to call, power dialing and virtual phone switch integrated with LeadMaster CRM.

LeadMaster’s on-demand customizable SaaS solutions combine sales lead management software, lead tracking solutions, sales force automation tools (SFA), customer relationship management features (Sales CRM), LeadMaster Voice solutions and virtual call center solutions. This powerful web-based application has helped companies large and small from virtually every industry.

The LeadMaster sales lead management CRM solution is intuitive and easy to use, providing real-timelead capturelead distribution, lead trackinglead nurturing, custom reporting and email marketing. LeadMaster makes it easy to qualify and convert leads from virtually any source – landing pageemail, call centerwebinarsales lead suppliers and more.

The LeadMaster sales lead management CRM product is straightforward and easy to learn yet has robust features like workflow automation, round-robin lead distribution, mobile accessCRM analytics and Outlook integration.

LeadMaster products and services are available through a global network of value-added resellers,consultants and system integrators.

 

The all-in-one solution for managing leads and customer relationships, automating marketing, email marketing, call center and inside sales.